SAO PAULO, Brazil and LONDON, February 17 /PRNewswire/ -- Claro mobile customers will now have access to breaking news and other valuable information as the Brazilian carrier launches Canal Ideas, which broadcasts free information on various subjects to the idle screen of mobile phones.

Operated by Celltick's LiveScreen(TM) Media platform, the new service broadcasts adverts, entertainment, sports and news content directly to the idle screens of Claro Brazil's mobile subscribers. Customers responding to messages are diverted to a WAP page or receive an SMS response depending on the handset type and capabilities. The service also offers purchase of premium content and participation in polls and quizzes.

The service is currently available to Claro GSM customers, with a 128K SIM cards in area codes 14, 16, 17, 18 and 19, in the state of Sao Paulo and state of Rio de Janeiro, in area codes 21, 22 and 24. In the coming months the service will expand to additional regions.

With Canal Ideas, Claro's customers will receive ongoing information and also participate in other interactions that the service provides, says Fiamma Zarif, Claro's Value Added Services and Roaming Director.

Stephen Dunford, Celltick CEO said: We are very excited to be supporting Claro Brazil in the launch of Canal Ideias. Mobile marketing is taking off as a medium around the world and the new service will allow Claro Brazil to capitalise on this potential as well as deliver increased value to its subscribers.

About Celltick

Celltick Technologies Ltd, a pioneer company of Active Mobile Marketing (active marketing by mobile phone), introduced a new vehicle or media in the mobile space. Its main product, the LiveScreen (TM) Media platform, allows content providers, and advertisers to broadcast messages with specific content and advertisements to millions of mobile idle screens, turning them into a network of interactive ads, creating a strong income flow for the operators.

Celltick cooperates with the mobile operators to turn the mobile screens into a powerful source for generating income. The company is a partner of all network companies, major suppliers of SIMs, the leading manufacturers of mobile devices and standard industry organizations, as well as global content providers and media agents. Celltick is a private company, founded in 2000 with headquarters in the UK and subsidiaries in Russia, Singapore, India, Thailand Brazil and Israel.

Visit Celltick at Mobile World Congress, Barcelona, 16th-19th February, 2009, Hall 2 - BoothC15

About Claro Brazil

Claro Brazil, a subsidiary of America Movil, is a provider of wireless telecommunication services in Brazil. The company launched services under the brand name Claro in August 2003 and offers a variety of rate plans to its post-paid customers, as well as prepaid services in all of its markets. Claro owns and operates cellular networks using both GSM and TDMA digital technology and has over 31 million customers.

It is part of the Mexican telecom group America Movil which is the fifth largest mobile phone network operator in the world, with more than 153 million customers. It serves clients in Brazil, Argentina, Paraguay, Peru, Chile, Honduras, El Salvador, Nicaragua, Guatemala, Puerto Rico, Jamaica and the Dominican Republic.

Press and PR Management Cadu Alves Gabriella Plantulli In Press Porter Novelli Assessoria de Comunicacao +55-11-3323-1520 Fernanda Lanza - +55-11-9415-7345 +55-11-7688-6446 (celular) Vera Aranha - +55-11-9415-7120 +55-11-7688-5242 (celular) Debora Ferreira - +55-11-9415-6566 +55-11-7688-5241 (celular) Celltick Press Contact: Samantha Talpir Tel. + 972-526947154 Email:

Press and PR Management, Cadu Alves,; Gabriella Plantulli,; In Press Porter Novelli Assessoria de Comunicacao, +55-11-3323-1520; Fernanda Lanza -, +55-11-9415-7345, +55-11-7688-6446 (celular); Vera Aranha -, +55-11-9415-7120, +55-11-7688-5242 (celular); Debora Ferreira -, +55-11-9415-6566, +55-11-7688-5241 (celular); Celltick Press Contact:, Samantha Talpir, Tel. + 972-526947154, Email: