LOS ANGELES and LONDON, July 13 --

- Amazon Survival, Kalorie King Mars Lives among the debut offerings

King.com (www.king.com), the world’s largest online skill games company,
today announced the release of its first-ever games for the iPhone
(http://www.apple.com/iphone/) and Facebook (http://www.facebook.com). Kalorie
King and Mars Lives are the first in a series of games for Facebook users and
Amazon Survival is the first iPhone game. These launch games mark the first in a
series of new games and business models designed exclusively for social networks
and the iPhone.

With more than 350 million games played globally each month, King.com is proud
to drive skill games as one of the fastest-growing games sectors. Now, we are
excited to bring our games to the fastest-growing consumer audiences - iPhone
owners and Facebook users, said Riccardo Zacconi, CEO, King.com.
King.com’s global skill games platform continues to reach more consumers
and engage them with more games than any other skill games company in the world.

According to mobile analytics company Mobclix, of the 50,000 programs available
through Apple’s App Store (http://www.apple.com), games are the largest
category, at about 20 percent of all offerings.

King.com already provides more than 150 different skill and social games to
over 17.5 million unique users per month. By making its games available through
these new distribution channels, King.com will significantly extend its reach
and market lead, as well as bring high quality games to these new platforms.

About the new games: - Amazon Survival is a puzzle game where you save the
Amazon forest. In attack mode, you must match as many blocks as you can before
the time expires. In survival mode, you must match as many blocks as you can
before spending all your energy. Amazon Survival is available at Apple’s
iTunes store (http://www.apple.com/itunes/). - Kalorie King helps you and your
friends get in shape. The object is to burn as many calories as you can in the
time allotted by catching falling vegetables, fruits and vitamins to increase
your score. You can challenge friends to a weight loss tournament, and find out
who can burn the most calories the quickest. Winner can show off their score and
write comments to their Facebook newsfeed. Kalorie King is available on Facebook
at: http://apps.facebook.com/kalorie-king/. - Mars Lives is King.com’s
premier MMOG game about the first human settlers on Mars and the challenges and
adventures they face. From flying mushroom to robot sports leagues, this
episodic game contains all the fun, excitement and tension faced when inhabiting
a brave new world. Mars Lives is available for free on Facebook at:

About King.com

Launched in 2004, King.com offers more than 150 different skill and social
games, with its premier gaming destinations King.com (www.King.com) and
MyGame.com (www.mygame.com). The site is available in nine languages and
promoted in 10 countries.

King.com is the exclusive provider of skill games for leading portals and
websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de, RTL,
Sat 1, Endemol, MTV3, Libero, Web.de and other leading media companies. The
company is known for extending the brand of popular TV properties such as Who
Wants To Be A Millionaire and The Biggest Loser.

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.

King.com’s digital press kit, including gamer profiles, photos and
screenshots, is available at: http://consortpartners.com/clients/king.php.

Media Enquiries Kathy Johnson Consort Partners king@consortpartners.com Tel:

SOURCE: King.com

Kathy Johnson of Consort Partners, +1-415-823-9566, king@consortpartners.com,
for King.com