LOS ANGELES and LONDON, July 16 --

- 20 Games Now Available for Feature Phones, More to Come Every Month

King.com (www.king.com), the world’s leading online skill games company,
today announced the release of 20 games - including Midas Miner, GoGo21, Jungle
Bubble or Word Battle - for the most popular feature phones. Following the
release of its first-ever games for the iPhone, these new releases make
King.com’s award-winning skill games available to the vast majority of
mobile consumers. Over 80% of all handsets sold daily are simple feature phones
manufactured by Nokia, Samsung, LG, Sony Ericsson, Motorola, and many more --
King.com’s games are now available to these hundreds of millions of

All games are free to play, but King.com will deposit US$5 for free in every
new account, which can be used to participate in cash tournaments.
King.com’s new games are available through a custom app that can be
downloaded at www.king.com/mobile. The app currently contains all 20 games with
new games being added every month.

King.com’s games are now available to hundreds of millions of consumers
to play wherever they are. Through the device that never leaves you, King.com
now puts skill games directly into the hands of even more consumers worldwide,
said Riccardo Zacconi, CEO, King.com.

Mobile has triggered an explosion in the growth of casual games. As one of the
world’s leading games publishers, King.com is fuelling this growth by
making its popular games available to a large and fast-growing consumer market,
commented Jessica Tams, founder and Managing Director of the Casual Games
Association (http://www.casualgamesassociation.org/), the global industry
organization for all gaming executives, publishers and developers.

About King.com

Launched in 2004, King.com offers more than 150 different skill and social
games, with its premier gaming destinations King.com (www.King.com) and
MyGame.com (www.mygame.com). The site is available in nine languages and
promoted in 10 countries.

King.com is the exclusive provider of skill games for leading portals and
websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de, RTL,
Sat 1, Endemol, MTV3, Libero, Web.de and other leading media companies. The
company is known for extending the brand of popular TV properties such as Who
Wants To Be A Millionaire and The Biggest Loser.

King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.

King.com’s digital press kit, including gamer profiles, photos and
screenshots, is available at: http://consortpartners.com/clients/king.php.

Media Enquiries Kathy Johnson Consort Partners king@consortpartners.com Tel:

SOURCE: King.com

Kathy Johnson of Consort Partners, +1-415-823-9566, king@consortpartners.com,
for King.com