LONDON, April 2 /PRNewswire/ --

- New Email Marketing Company Delivers Return on Investment for

Clients Through Effectively Targeted Solutions and Accessible Pricing

Email marketing is widely regarded as the provision of spam mail to an extensive, largely disinterested database. However, Mailvivo is seeking to introduce professional standards to the industry with a more focused approach to e-marketing. Mailvivo is encouraging organisations to provide targeted information to their customers, based on identifiable spending habits. This approach maximises the effectiveness of email promotions and newsletters, with clients experiencing significant returns on investment.

"Email marketing should not be synonymous with unwanted junk mail" says Mark Gooding, Managing Director of Mailvivo. "We only work with companies who have targeted, permission based mailing lists. Mailvivo allows them to target customers intelligently based on previous purchasing behaviour, so they are only ever delivered relevant information."

Mailvivo's flexible pricing structure also makes email marketing accessible to businesses of all sizes. The company offers a no contract pricing model which allows clients to invest only when necessary. Mailvivo's services are charged on a flat fee based on the number of names in a company's database rather than by number of e-mails sent, making pricing transparent and costs predictable.

In addition to their scalable pricing structure, Mailvivo also offer a full accountability for their solutions. Mailvivo allows clients to track how many customers have received and opened their emails. The system can also measure sales conversion rates to show how successful particular campaigns have been. Recent activity on the Catwalk to Closet campaign has demonstrated solid conversion rates generating a monthly ROI of 7,211% with an average total order value of almost GBP170. This transparency as to results is appealing for small businesses and charitable organisations which need to be certain that they are investing wisely, especially in today's economic climate.

Mailvivo's is already delivering impactful campaigns for clients. "The service allows us to interact more effectively with our customers, be it through monthly newsletters or regular special offer emails," said Dee-Anna Chorley, Marketing Manager at Catwalk to Closet. "Mailvivo created a branded template which we now use as the basis for all of our e-marketing activity. This is easy to adjust, even for those of us without a technical background. We have seen a significant rise in hits on the website and, more importantly, in sales."

For further information please contact: mailvivo@infernopr.com +44-20-8735-9735

For further information on Mailvivo or information on case studies please contact the PR team on: mailvivo@infernopr.com, +44(0)20-8735-9735