LOS ANGELES, December 17 /PRNewswire/ --

* Governments and the private sector can now build public infrastructure with 100-year durability, at lower cost and with up to a 40 percent reduction in a project's carbon footprint.

* Developed in North America, iCrete Global 100 mixes are immediately available in the Gulf region where work is already underway on the world's tallest 'superscraper' buildings and green megacities in Abu Dhabi, Saudi Arabia, and Qatar.

* iCrete creates the first truly global concrete, an infrastructure solution that dramatically reduces costs and can meet all building code standards anywhere in the world, featuring the highest strengths achievable.

iCrete, the world's premier concrete technology company, announced today the availability in North America and the Middle East of customized and patented high-performance concrete mixes designed for infrastructure use worldwide. iCrete Global 100 concrete mixes will dramatically increase to a century or more the lifespan and durability of major public and private infrastructure projects -- from road systems to bridges, ports, dams, and other vital high-use high-traffic public facilities and venues.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080729/LATU051LOGO)

iCrete's newest and highly durable concrete mixes will feature a minimum 100-year design life that can also substantially reduce the price, greenhouse gases and the carbon footprint of concrete by as much as 40 percent. iCrete Global 100 is the first mix design that can meet all industry and governmental standards worldwide, while saving nations around the world billions in construction spending.

iCrete licenses its technology to local ready mix producers worldwide. Its new iCrete Global 100 mixes, developed in North America, are immediately available there and in the Middle East. They will be available in Latin America, Central Asia, and Europe in the second quarter of 2009.

Said Chief Executive Officer Juan Carlos Terroba: We are particularly pleased to offer this immediately in the Gulf region where work is already underway on the world's tallest superscraper buildings and green megacities in Abu Dhabi, Saudi Arabia, Qatar and elsewhere across the Middle East. We are already in discussions with similar projects in Panama, Hong Kong and other world capitals where cost, durability, and environmental footprint are important factors.

Added Terroba: Public infrastructure is at the economic foundation of the world. It is unacceptable that most public installations and structures last only an inexcusably short 30 to 40 years and those that last longer are left standing only by an Act of God. iCrete developed our Global 100 mixes so that infrastructure worldwide -- from Abu Dhabi to Beijing, Washington D.C. to Delhi, London to Panama City -- will last 100 years and more, while respecting the environment.

ABOUT iCRETE

iCrete is a provider of concrete technologies to the construction industry. iCrete's mission is to elevate the construction and concrete industries to a new standard of profitability, standardization, and environmental stewardship. iCrete's core business is licensing the iCrete system, a mix design and quality solution for concrete producers, which is transforming the way ready mixed and precast concrete is designed, produced and used worldwide. Visit us at http://www.icrete.com on the Web.

CONTACTS For iCrete Steve Solomon ssolomon@rubenstein.com +1-212-843-8042

Steve Solomon, +1-212-843-8042, ssolomon@rubenstein.com, for iCrete / Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080729/LATU051LOGO, AP Archive: http://photoarchive.ap.org , PRN Photo Desk, photodesk@prnewswire.com