LONDON, February 26 /PRNewswire/ --

- Oxley also a panelist at WARC's 2009 Online Research Conference

Martin Oxley, Managing Director Europe of BuzzBack Market Research, will be a guest speaker at The Third IDM Data Council Summit on March 5 at the Jurys Great Russell Street Hotel, in London.

That same day, Oxley will also participate in a panel - Transforming Consumer Research - at the World Advertising Research Center Online Conference at The Waldorf Hilton in London.

At the IDM event, Oxley will discuss how emotion is playing an increasing role in online research. Data collection is obsessed with numbers and metrics but rarely addresses human emotion. Oxley will tell how research 2.0 - an expression that he coined - can help collect data that works at an emotional level. The 3rd IDM Data Council Summit focuses on the key challenges currently facing marketers if they are to ensure that their data management strategies truly create competitive advantage.

Oxley will also participate in the WARC consumer research panel discussion about how consumer research will be changing in the very near future and how it must be more in synch with the lifestyles of consumer. Oxley will join key figures from the UK research industry including: Joel Rubinson, Chief Research Officer, ARF, Adam Phillips, Managing Director, Real Research and Louise Ainsworth, Managing Director, EMEA, Nielsen Online. The World Advertising Research Center Online Conference explores the rapid growth and challenges facing the online research industry.

Oxley brings over 20 years of Market Research experience, having formerly held senior management positions at global custom firms Ipsos and TNS. He is a sought-after, prize-winning speaker and industry commentator, and he has served on committees involved with EFAMRO to set European online MR standards.

About BuzzBack Market Research:

Since April 2000, BuzzBack Market Research headquartered in New York, NY and now with offices in London, UK, has pioneered new tools and technologies that provide fast, meaningful and actionable market research insights. The company has developed more efficient and engaging online interviewing and reporting techniques. In 2007 BuzzBack was recognized by the MRS/ASC as the winner of the Technology Effectiveness Award. For more information plus online demonstrations of BuzzBack's tools, visit www.buzzback.com

John Goodman, BuzzBack Market Research, Tel: +1-914-793-1277, Mobile: +1-914-841-6214, johnlgood@aol.com