WARWICKSHIRE, England, January 16 /PRNewswire/ --

- Company extends U.S. operations, website & technology platform; offers fast, simple, free way to mobilize music, video, images, and more

Myxer Inc., the leader in ad-supported mobile content, today announced the launch of their European operations with the debut of http://www.myxer.co.uk. The website is home to an unprecedented library of advertising-supported digital content for mobile including ringtones, wallpapers, video and images. Powered by the company's unique technology platform, the Myxer site also enables users to create their own content and move it from the Web to their mobile phones -- almost instantly.

With over 4.5 million mobile users and 10 million mobile downloads a month, Myxer is the largest and fastest growing website for mobile content in the U.S. The company seeks to bring the same unique blend of freedom, simplicity, ease of use and fun to consumers throughout the United Kingdom with this business expansion.

The Myxer site features offerings from 13,000 bands -- both UK and global -- along with a wide variety of comedy, sports and political content. There are no subscription fees or hidden user costs - and all content can be "mobilized" using Myxer's platform technology, which is compatible with virtually any handset and network. The site also features premium selections at a nominal fee.

Headed by newly appointed Managing Director Ian England, the Myxer UK team will focus on further expanding the Myxer catalogue to include more UK-based independent bands and labels, as well as working with UK content providers and advertisers, to leverage the Myxer platform as a commercial tool to help promote new artists or consumer brands. With Myxer, everyone has the ability to distribute their own content:

-- For UK businesses & advertisers, Myxer can help deliver unified ad campaigns -- from PC to mobile. Advertisers can pinpoint ads via user preferences, demographics or the content itself (e.g., video vs. audio). Marketers can also create branded ringtones and wallpapers, integrate them into their advertising campaigns and simultaneously offer them to the millions of current Myxer users. -- For UK artists & content providers, Myxer provides the ability to offer unique content as ringtones or wallpapers directly from their own websites, MySpace pages or from the Myxer website. Additionally, Myxer will enable musicians and others to promote ringtones using text messages that can be shared from the stage or in promotional materials. -- And for UK consumers, Myxer lets anyone take what they care about on the Web, and -- with a few clicks -- make it mobile. Whether it's creating a ringtone on the Myxer website or a video posted on Facebook, Myxer gives consumers the power to make their mobile experience truly personal.

"The demand for free, ad-supported mobile content is growing at an unprecedented rate," said Ian England, UK Managing Director, Myxer. "Ringtones, music, video and photos are part of a continuing trend to personalize mobiles as a form of self-expression. People want to be able to take the things they care about most with them wherever they go and they want it to be easy. At Myxer, we think it should be too, so we created a business that leverages the best of the Internet and mobile to make digital content simple to share and access anywhere you are."

Myxer's technology platform is the key. Acting as a digital translator, it allows any website to deliver existing audio, video or image files to any Web-compatible mobile device by converting page content into mobile products, such as ringtones, wallpapers or video clips. The content is then immediately made available from the originating website, a dynamically-generated mobile website, SMS or the Myxer catalogue.

For more information about Myxer, please contact their website at: http://www.myxer.co.uk.

About Myxer Inc.

Myxer Inc., with over 4.5 million mobile users, more than 10 million mobile downloads a month, and a catalog of over 275,000 ringtones, wallpapers, videos, and images, is the largest and fastest growing site for free ad-supported mobile content. At http://www.myxer.com there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer's mobile platform enables radically simple and quick delivery of content or customized ad campaigns, regardless of the service provider or mobile device being used.

Myxer and the Myxer logo are trademarks of Myxer Inc.

Web site: http://www.myxer.co.uk http://www.myxer.com

media, Lisa Meakin, +44-(0)7968-363714, lmeakin@parys.com; or Sharen Santoski of Signal Rock Communications, +1-847-312-0806, Sharen@Signalrockcomm.com, both for Myxer Inc.; or business, Ian England, Managing Director of Myxer, Europe, Ian.England@myxer.com