LONDON, August 5, 2010 /PRNewswire/ -- Saffron Digital, the leading global video delivery platform company, is working with digital media solutions provider Widevine to extend its support for Connected TV services that are adopting Widevine, and also to develop further its solutions for Apple and Android devices.

Widevine's video optimisation and DRM is being integrated into Saffron Locker, Saffron Digital's comprehensive DRM service which enables various DRMs to be inter-operable. Using Saffron Locker, content can easily be authorised for use on multiple devices.

Saffron and Widevine's partnership is an acknowledgement from Saffron Digital that Widevine is now a dominant force in the digital entertainment industry and believe that both offerings complement each other well.

The addition of Widevine to Saffron Digital's domain-based DRM ecosystem further enhances the companies' capabilities in supporting Connected TVs, Android, Apple and RIM based devices. Saffron Digital works with the main OEM and CE manufacturers, directly with movie studios, and increasingly with retailers, proactively facilitating the provision of their services across digital platforms.

Our domain-based DRM technology is at the heart of our 'one copy, any device' philosophy, says Shashi Fernando, CEO of Saffron Digital. We are committed to enabling users to play content securely across multiple devices from different manufacturers and this partnership with Widevine takes us significantly closer to that goal.

The Widevine platform is deployed by major Internet content services and large cable, satellite and telecommunication companies launching over-the-top and TV Everywhere strategies. The company's software platform optimises the entertainment experience for content delivered over any network to any device. The solution is natively supported in nearly all major brands and types of network connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.

Widevine is excited to add Saffron Digital to our list of entertainment ecosystem partners, says Brian Baker, CEO, of Widevine Technologies. Widevine is dedicated to providing consumers with the highest quality video experience possible on every device: our partnership with Saffron extends our reach to new entertainment services.

About Saffron Digital

Saffron Digital is a global video delivery platform company, whose products and services are live in 22 countries and 14 languages. Its proprietary technologies, which include the ability to support multi-device video delivery, superfast encoding and Domain Based DRM, have been integrated into products by clients including Nokia, Sony Ericsson, LG and Samsung, as well as services for Sony Pictures, Paramount, 20th Century Fox, Sky, T Mobile and Vodafone.

Recently, Saffron Digital was named as one of Europe's Top 50 fastest growing digital media companies in the Media Momentum Awards 2010. In the last two years Saffron Digital has won a Gold Award for Best Product Technology Innovation in Visiongain's Mobile Entertainment Awards 2008, and was named Best Video and TV Service Provider in Mobile Entertainment 2009 awards. The company was also named as one of the UK's top 100 technology and media companies in the Tech Media Invest Top 100 List in 2009.

About Widevine

Widevine provides digital media solutions for the delivery of digital entertainment to any device. Hundreds of service providers use Widevine's multiplatform DRM and video optimisation solutions for securing high quality video and audio. Today, millions of consumers enjoy digital entertainment secured and optimised by Widevine on retail consumer electronics devices and legacy STBs from all major consumer brands. With over 60 patents Widevine is an industry leader and innovator of content protection and video optimisation technologies.

Widevine is a privately held corporation headquartered in Seattle, WA, funded by Constellation Ventures, Cisco Systems, Charter Ventures, Dai Nippon Printing Co., Ltd. (DNP), Pacesetter Capital Group, The Phoenix Partners, TELUS and VantagePoint Venture Partners.

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SOURCE: Saffron Digital

CONTACT: For more information, please contact Dean Barrett or ChristinaErskine at Bastion Ltd., 32-38 Saffron Hill, London, EC1N 8FH, UnitedKingdom. Tel: +44(0)20-7421-7600, Email: