LONDON, June 4 /PRNewswire/ --

- Sony Ericsson Selects Saffron Digital for new Film Service

Following the announcement of its new Entertainment Unlimited initiative, Sony Ericsson has selected leading mobile platform specialist, Saffron Digital, as its exclusive technology partner to deliver the film service, PlayNow(TM) Arena Movies, to its handsets.

Saffron Digital will operate as Sony Ericsson's global partner in this venture, managing the end to end platform solution from content management, video encoding, website hosting, file delivery and digital rights management. PlayNow(TM) Arena Movies is part of Sony Ericsson's recently announced Entertainment Unlimited proposition.

We're delighted to have been chosen to host and provide such an important service for Sony Ericsson on a worldwide basis, says Shashi Fernando, CEO of Saffron Digital. This is an extremely compelling proposition and hopefully a step change in the way that handset manufacturers and media companies are planning video delivery in this industry. With our proven track record of working with companies on this sort of scale, we know we can deliver an unbeatable package.

About Saffron Digital

Saffron Digital delivers relevant and effective mobile services to consumers on behalf of a wide range of high profile content provider, mobile operator and media clients, including 20th Century Fox, Disney, IPC Media, Motorola, O2, Paramount, Sony Ericsson, T Mobile and Vodafone.

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For more information, please contact Dean Barrett or Christina Erskine at Bastion Ltd., 32-38 Saffron Hill, London, EC1N 8FH, United Kingdom, Tel: +44(0)20-7-421-7600 email: