LONDON, February 25, 2010 /PRNewswire/ -- Saffron Digital, the leading mobile platform specialist, has completely refurbished, rewritten and reorganised its website to reflect the wider concerns of the company as it enters new business sectors.

While Saffron Digital remains at heart a mobile content developer, end users are increasingly wanting to link their handset to other devices: PCs, portable items such as video players and laptops, plus home entertainment systems including set-top boxes, and TVs.

Saffron Digital's domain-based DRM technology provides a seamless, easy-to-apply way for end users to name their devices, and include them in their 'domain', so that content downloaded to their mobile phone can be played on any of these authorised devices. Already integrated into Nokia's Vid Store in Europe, domain-based DRM is set to be included in many other platforms globally in 2010.

The new website explains how domain-based DRM and Saffron Digital's other services work to the benefit of the content holder, the platform providers and the end user. All Saffron Digital's products and services are summarised on the site, giving visitors an overview of the breadth and scale of Saffron's digital video technology.

Our business is expanding. We're making further inroads in the US, having opened our Los Angeles office last year, and we're increasingly working with all digital media devices as well as mobile handsets for our unique mix of download, play, pause and resume technology, says Shashi Fernando, CEO of Saffron Digital. 2010 is set to be an exciting and pioneering year for Saffron Digital and it's important that we are equipped with an up to date, globally relevant website to showcase our products and services.

The site is now live at

About Saffron Digital

Saffron Digital is a global video delivery platform company, whose products and services are live in 22 countries. Saffron Digital's proprietary technologies, which include the ability to support multi-device delivery and domain-based DRM, have been integrated into products by clients such as IPC Media, Sony Pictures Paramount, 20th Century Fox, Sky, Nokia, LG, Samsung, Sony Ericsson, T Mobile and Vodafone.

In the last year Saffron Digital has won a Gold Award for Best Product Technology Innovation in Visiongain's Mobile Entertainment Awards 2008, and was named Best Video and TV Service Provider in Mobile Entertainment magazine's 2009 awards. The company was also named as one of the UK's top 100 technology and media companies in the Tech Media Invest Top 100 List in 2009.

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SOURCE: Saffron Digital

CONTACT: For more information, please contact Dean Barrett or ChristinaErskine at Bastion Ltd., 32-38 Saffron Hill, London, EC1N 8FH, UnitedKingdom, Tel: +44(0)207-421-7600 email: