MANILA, Philippines, March 17 /PRNewswire/ --

- Advanced SMS Features Provide Filipinos With Market Leading Personalisation and Flexibility

Acision, the world's leading messaging company, and Sun Cellular, the fastest-growing mobile network provider in the Philippines, have partnered to come up with the world's most advanced SMS services using Acision Message Plus. As part of Acision Text Suite, the first open text architecture, Acision Message Plus provides Sun Cellular's mobile subscribers with personalised message management functionality, enabling them to block SMS spam, set up automatic replies and automatically copy or forward messages to another mobile number or email address - all from their handset.

One of the SMS hotspots of the world, mobile operators in the Philippines generate 50% of their revenues from mobile data services such as SMS. Research into the Philippine market has indicated overwhelming demand for the features of Acision Message Plus, with nearly half of participants indicating that they would change operator to access the service[1].

Charles Lim, CEO of Sun Cellular commented, The Philippine market is extremely competitive so our customers demand the most advanced and feature-rich messaging services available. To serve our clients better, we always look for world class industry partners that can help us achieve that goal. Acision Message Plus enables us to offer our subscribers the freedom to choose how they want to manage their messaging experience both within and beyond their handset.

Rory Buckley, Chief Executive of Acision, added: SMS in the Philippines is an amazing phenomenon, with mobile operators processing up to 250 million SMS messages per day. The Philippines has the largest SMS volume in the world, accounting for eight per cent of global SMS traffic. Sun Cellular is demonstrating that there is room for innovation and growth in SMS and we anticipate an enthusiastic response from subscribers for the Message Plus service.


Acision is the world's leading messaging company, providing communication solutions for over 300 network operators and service providers globally.

Sun Cellular

Sun Cellular commercially launched its wireless mobile services on March 29, 2003 offering the latest in GSM technology, provisioning voice services (local, national, and international calls), messaging services (short text and multi-media messaging), outbound and inbound International Roaming, and Value Added Services. Sun Cellular pioneered the intra-network unlimited wireless services in the Philippines through its 24/7 Call and Text Unlimited (CTU) and 24/7 Text Unlimited (TU). Sun Cellular's success is backed by continuous product innovation and superior value proposition. For postpaid, the best handset line-up with an unmatched call and text package for individual, group and corporate plans boosted its share in the Philippine Postpaid market. For prepaid, Sun continues to enhance its line with more SIMs and reload products that offer unlimited call and text packages which are affordable and have better value.

[1] IPSOS MORI, December 2006

Contacts: Radha K Floerke, Acision, Tel: +65-6505-1021, Email:; Idran Junadi / Allanjit Singh, Lewis PR, Tel: +65-6534-7250, Email: