BOREHAMWOOD, England, September 7, 2010 /PRNewswire/ -- TAAP announces its latest innovation with the release of data capture software designed for the increasingly popular Apple iPad and its sister product, the iPhone. TAAP Data Capture is an award-winning software solution for mobile devices, enabling accurate and fast collection of leads at events, exhibitions, during face-to-face fundraising activities and in any out-of-the-office situation.

As with all TAAP's mobile software systems, the iPad / iPhone data capture product can be customised according to a client's requirements - whether it's simply capturing contact details or collecting more complex market research or survey data.

The newly released iPad is proving to be a big hit with marketers and sales representatives working at face-to-face events and experiential marketing activities, and because of its large screen (9.7 inches) and high resolution (1024 x 768) it's ideal for using features such as embedded video and product brochure display which TAAP's data capture applications contain.

Brands which need to display highly visual content to a prospect/supporter or ensure that their product and service information is accessible and readable on a mobile device will find these innovations extremely useful in terms of boosting the brand's visibility.

Gordon Smillie, Managing Director at TAAP commented:

There has been huge interest from the business community about how to use the iPad in commercial situations, so TAAP is delighted to be developing applications which make use of the latest innovations in mobile technology.

Because the data capture applications can be configured to send automatic emails or text messages to recipients once their contact details have been collected, brands have a greater opportunity to engage with their potential customers as they can personalise the messages using the information collected on the iPad device. Messages can also be timed so they arrive at opportune moments.

About TAAP

TAAP is a leading provider of software solutions which allow organisations to mobilise their operations using hand held computers.

Contact TAAP Tel: +44(0)845-230-9787 Email: Website:


CONTACT: Contact TAAP, Tel: +44(0)845-230-9787,