LONDON, June 25 /PRNewswire/ --

- Ventana Research CEO Mark Smith to Discuss How OI Reduces Time to Action

Vitria Technology, Inc., today announced open registration for a webinar July 2nd , titled Reduce Your Time to Action with Operational Intelligence. Mark Smith, CEO EVP of Research with Ventana Research, a leading benchmark research and advisory services firm, will introduce Operational Intelligence (OI) and discuss how it can enhance operational activities, processes and systems to provide organisations with the visibility and insight required to make decisions based on real time information.

In today's economic climate, gaining competitive edge is critical for retaining customers and improving profit margins. It is becoming increasingly important to have insight into business operations as they are running and gain the ability to make informed decisions and to take action in real time - not after the fact. The key is to reduce your time to action.

Adrian Pasciuta, Vitria Senior Consultant, will provide an overview of Vitria's OI solution and with customer case studies will demonstrate how you can improve customer experience, detect problems early and analyse results, enabling you to reduce your time to action and to capitalise upon opportunities, quickly deflect threats and reduce operational costs.

During the webinar, Mr. Smith will discuss how many of the current technology approaches such as Business Activity Monitoring (BAM) and Business Intelligence (BI) fall short and provide only part of a solution.

The session will cover: - Innovating with Operational Intelligence - Where BAM BI fall short in delivering intelligence - Where Operational Intelligence delivers real value - What to do next

To pre-register for the event, please visit or the events section of

About Vitria

Vitria Technology, Inc. is the industry's leading privately-held BPM and integration technology company. Known for its innovation in the integration and process management space, the company offers Vitria M3O(R), the most flexible BPM BEM integration suite on the market, plus the award-winning BusinessWare(R) EAI platform. Together they deliver state-of-the-art legacy and SOA-based process integration solutions for the enterprise. Vitria's customer base includes global 2000 organizations such as ATT, Bell Canada, BellSouth, Blue Cross Blue Shield Association, BP, BT, Generali, Nissan, Reynolds Reynolds, RBC Financial Group, Sprint, U.S. Department of Defense and Veterans Health Administration.

Richard Lambert of Vitria Technology, Inc., +44-1753-607464,