I'm amazed that this isn't causing more of a stir. There are laws in the US about labeling article-like advertisements in magazines so that they will not be confused with content. If an advertiser dupes a teenager into thinking that Seventeen endorses a sunless tanner, our legal system finds that unacceptable. Messing around with journals dupes doctors and researchers into thinking that science endorses a product. If there's not a law about that, perhaps it's time for one.
A couple of good posts on the subject from librarian bloggers:
Merck's ghostwriters, haunted papers, and fake Elsevier Journals
More On Elsevier, Fake Journals, and Mysteries Of Exposure
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