Researchers from the University of Liverpool and colleagues from Action on Sugar have assessed the sugar content of over 200 fruit drinks marketed at children and have found them to be "unacceptably high".
The research, conducted by Professor Simon Capewell from the University's Institute of Psychology, Health and Society and Action on Sugar has been published today (Thursday, 24 March) in the online journal BMJ Open.
To assess the sugar content of fruit juice drinks, 100% natural juices, and smoothies marketed specifically to children, the researchers measured the quantity of 'free' sugars in 203 standard portion sizes (200 ml) of UK branded and supermarket own label products, using the pack labelling information provided.