Most people know smoking is risky, by now it is something of an IQ test if you take up that habit. There is no amount of awareness that will stop all people from doing all things, young people like to rebel and if they get hooked on nicotine, it can be difficult to pull away after they come to their senses.
But both harm reduction and smoking cessation can help once people decide to quit: There are other tobacco products, like snus or chewing tobacco, and then there are nicotine replacements, like gums, patches and e-cigarettes.
Yet they are all made by corporations and each corporation believes it will benefit by confusion, so a large number of people aren’t aware of the differences. Unfortunately, overly broad US Food and Drug Administration labels don't help.