Not all objects are equal in our minds. A Picasso sculpture is not the same way as a hammer, no matter how fancy the hammer.
The reason? We see the Picasso more as a person than an object, according to a new paper from the University of Chicago Booth School of Business. And in some cases, we make distinctions between artworks — say, an exact replica of a piece created by the artist, versus one created by a different artist.
Art, in other words, is an extension of the creator, write Professor Daniel M. Bartels of Chicago Booth, and Professor George E. Newman and Rosanna K. Smith, a doctoral student, both of Yale University School of Management.