Men are generally more reluctant to try vegetarian products and a new study in the Journal of Consumer Research says that is influenced by a strong association of meat with masculinity.
 
"We examined whether people in Western cultures have a metaphoric link between meat and men" write the authors.  And they concluded there was a strong cultural connection to meat - especially muscle meat, like steak. 

Evolutionary psychologists would likely disagree, as do unbiased dietary scientists.

Females like the bad boys when they are young, we all know that colloquially - and even more so when they are ovulating, say a group of social and evolutionary psychologists.

It's no surprise that tattoos and piercings have been linked to other risky decisions but capped Internet bandwidth?  

It's been said that science fiction can sometimes turn into science fact.

In that same vein, it may be that stories from The Onion (More U.S. Children Being Diagnosed With Youthful Tendency Disorder) may one day become part of the Diagnostic and Statistical Manual of Mental Disorders (DSM).

Commonly prescribed anti-depressants appear to be doing patients more harm than good, say researchers who have published a paper examining the impact of the medications on the entire body.

Let's be honest - in the 21st century the wussification of men has been in full force.   Being a man is out if that means not being a politically correct, hyper-sensitive, asexual, homogenized follower of all that is cool and popular among the cultural intelligentsia.

But testosterone levels are dropping and that could mean any number of consequences for the future of our species. Now you have one more science excuse to sack up and stop identifying as a metrosexual; a group of researchers concluded in 2010 that modest males endure social backlash because they are not 'macho' enough. We may not like arrogant people but meek people are annoying too.

Cyberbullies don't feel like they are the same as physical bullies.  Some new research agrees, and for that reason anti-bullying campaigns need to be optimized for the Internet.

Traditional bullying, the 'schoolyard' kind of bullying, is often associated with three main characteristics: a power differential between bully and victim, proactive targeting of a victim and ongoing aggression. The Internet is the great equalizer. Traditional power differentials, like size and popularity, don't apply as commonly in cyberbullying and the lines between victim and aggressor are more blurred; it is not unusual for an individual to act in all capacities - bully, victim, and witness - online.

Self-esteem programs have worked.  Of 3,500 college applicants, more than a third couldn't report their weight accurately. The heavier they were, the less accurate their estimates. Overweight and obese men were even more likely to underestimate their weight than overweight and obese women.

The results were part of the Up Amigos project, a collaboration between collaborators at the University of Illinois and the Universidad Autónoma de San Luis Potos in Mexico. In physical exams, the height, weight, and body mass index (BMI) of 3,622 18- to 20-year-old applicants to the Mexican university were recorded; the aspiring students also completed surveys in which they reported their weight status.

What the public and even experts suspected is now supported by representative data collected by researchers at Ruhr-Universität Bochum (RUB) and University of Basel: ADHD, attention deficit hyperactivity disorder, has been over-diagnosed. New studies show that child and adolescent psychotherapists and psychiatrists have tended to give a diagnosis based on heuristics and unclear rules of thumb rather than adhering to recognized diagnostic criteria. Boys in particular are substantially more often misdiagnosed compared to girls. 

Atheists like to think they are more rational people but, as death approaches, they secretly play the irrational odds, according to new work which suggests that when even non-religious people think about their own death and consciously still seem to be more skeptical about religion, they unconsciously grow more receptive to religious belief.  Or at least less likely to deny it. 

The work from the Department of Psychology at the University of Otago in New Zealand, predictably also found that when religious people think about death, their religious beliefs appear to strengthen at both conscious and unconscious levels. They believe these findings help explain why religion remains a durable feature of human society.