Seriously.

You buy more salad dressing from Paul Newman under his own label than you would if he were in commercials for someone else, research says.

Endorsements by the rich and famous have long been a staple of the advertising industry. They can give otherwise mundane products, like razors or carpet cleaners, new cachet. Market research has shown repeatedly that celebrities can "instantly" add personality and appeal to even unknown products and make or break recognized brands.

Eating about 30 calories a day of dark chocolate was associated with a lowering of blood pressure, without weight gain or other adverse effects, according to a study in the July 4 issue of JAMA.

Previous research has indicated that consumption of high amounts of cocoa-containing foods can lower blood pressure (BP), believed to be due to the action of the cocoa polyphenols (a group of chemical substances found in plants, some of which, such as the flavanols, are believed to be beneficial to health).

“A particular concern is that the potential BP reduction contributed by the flavanols could be offset by the high sugar, fat and calorie intake with the cocoa products,” the authors write. The effect of low cocoa intake on BP is unclear.

Basque biotechnology company Progenika Biopharma have presented a device, known as BLOODchip, which greatly eliminates the risk of adverse reactions due to incompatibility in blood groups between donor and receptor in blood transfusions.

With the aim of guaranteeing safety during blood transfusions, Progenika has developed and validated 1,000 clinical samples in cooperation with the principal European blood banks. The validation of these samples was 99.8%, considerably higher than that produced using the current serology technique, which produces an error of 3%.

Italian flies behave completely differently from English ones – and the difference lies in their genes, a new study from the University of Leicester has discovered.

The finding in the world renowned Department of Genetics at the University of Leicester has shed new light on the rhythm of life.

The Leicester team has published its findings in two back-to-back papers in the journal Science and further develops a decade-old Leicester discovery.

Differences in immune systems have been found in African Americans with multiple sclerosis (MS) compared to Caucasians, possibly offering a clue why African Americans experience more disability with MS than Caucasians, according to a study published in the July 3, 2007, issue of Neurology.

For the study, researchers compared levels of antibodies in the cerebrospinal fluid of 66 African Americans to 132 Caucasians with MS.

The study found antibody levels in the cerebrospinal fluid of African Americans with MS were 29 percent higher than levels found in affected Caucasians.