The little voice inside your head telling you to eat that whole bag of Doritos is actually a cluster of about 10,000 specialized brain cells.
But there may be help in eating just one - the discovery of tiny 'triggers' inside those cells that give rise to this "voice", and keep it speaking throughout life.
You'll have to take personal responsibility for a little while longer, the study was done in fish and mice, but it reveals how tiny bits of DNA can have a big influence on how the body regulates appetite and weight. It's the first documentation of exactly how a brain cell gene involved in weight regulation is controlled.