NEW YORK, March 11 /PRNewswire/ --
Brendan Light, Senior Vice President of Research and Product Development at BuzzBack Market Research will host two free Webinars: New Ways to Improve Online Consumer Research, on Wednesday, March 18 at 2 PM Eastern and Thursday, March 19 at 10 AM Eastern.
Better understanding of consumer wants and needs are crucial to improving product development, advertising and communications in today's competitive environment. Traditional approaches to identifying and profiling consumer wants and desires often result in two-dimensional portraits based on demographic, psychographic, behavioral or purchase data. The information gathered lacks depth in understanding consumers' behavior and what makes them different on a personal, more emotional level.
At the Webinar, Light will demonstrate how new, more creative research approaches can provide richer and deeper understanding of consumers, including personal insights and emotions.
Marketers who attend the Webinar will benefit from: - Specific examples and case studies that explore new research methods to highlight the way consumer profiles are created. - Award-winning techniques will be shown that help overcome traditional online research problems, with side-by-side results that show how these new techniques can demonstrably improve consumer learning - New Web 2.0 technology for navigating online research data will showcase ways to navigate consumer learning faster and more efficiently. - Case study examples will include: consumer goods, personal products and consumer healthcare.
Those interested can REGISTER NOW (copy and paste the link below in your browser). The Webinar will also be available for download after the presentation.
Wednesday, March 18th at 2pm EDT / 11am PDT (https://www1.gotomeeting.com/register/753336057) Please use priority code: BUZZBACK
Thursday, March 19th at 10am EDT / 7am PDT (https://www1.gotomeeting.com/register/767707777) Please use priority code: BUZZBACK
About the speaker:
Brendan Light, SVP, Research and Product Development
Brendan leads research development and best practices for BuzzBack. In addition to continually improving the quality of the quantitative and qualitative methodologies and analytics of BuzzBack's research offerings, he pioneered BuzzBack's award-winning and patent-pending eCollage and Verbatim Viewer and leads the future development and research strategy for BuzzBack. He continues to focus on leveraging the transformative powers of the Internet to evolve respondent engagement, operational efficiency, and visualization of analytics and insight. Brendan has over 15 years of client and research supplier side experience, having also served as Research Director for Grey Interactive and as the Global Director of Ipsos-ASI Interactive.
About BuzzBack Research
At BuzzBack Market Research, we deliver measurably richer insights in exploratory and optimization research through the use of custom online projective and enabling techniques. Our tools and techniques provide fast, meaningful and actionable market research insights for leading global organizations. In 2007 we were recognized by the MRS/ASC as winners of the Technology Effectiveness Award. Founded in April 2000, BuzzBack is a women-owned business with offices in New York and London. www.buzzback.com
John Goodman, +1-914-793-1277, cell, +1-914-841-6214, www.johnlgoodman.com
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