HERZLIAH, Israel, March 29, 2011 /PRNewswire/ -- Logia Group, a global leader in mobile content and VAS development solutions, announces that it has taken 1st place in AT&T's Open Call Competition last week at CTIA 2011 in Orlando with its Metropolis location based game (LBS) game. Metropolis, http://www.logiagroup.com/metropolis.html , is a 'mobile street game', which enables users to check-in to locations and purchase real world properties using virtual currency. The higher the popularity of a location, the higher its value becomes. The objective is to become the richest real estate owner
The Open Call Contest consisted of four categories: HTML5, Social Good, an Open category as well as a Gaming Platform category of which Metropolis took first prize. Competing apps were judged based on intuitiveness, social integration, originality and a sustainable business model.
Mobile Operators can leverage the white label Metropolis platform to increase brand recognition and engagement with their customers while monetizing via in-app purchasing options.
The unique combination of social experience with a thrilling competition, real outdoors activities and virtual gameplay keeps the user in for a long time giving the operator the benefit of extending its brand to the world of fun and adventure. Commercial brands on the other hand can utilize the platform to augment their exposure by branding check-in points, incorporate their logos into the game screens, offer exclusive coupons & benefits and even brand their branches.
Tamar Shachar Chief Revenue Officer at Logia Group had this to share about the app "Engagement and Monetization are the core of our value proposition. The Metropolis game delivers all the opportunities both brands and mobile operators require to increase their bottom line, while remaining focused on fun and addictive game elements for their end users. We're thrilled to take home the 1st place winning at the AT&T Open Call competition, especially when competing with such worthy apps."
The Metropolis game has already seen success with Cellcom Israel in 2010. The game ran for three months and was accompanied by TV, print, web & mobile promotions. 20% of Israeli Smartphone users (across all networks) downloaded and played the game and approximately 100,000 coupons and commercial benefits were redeemed.
A localized and customized version of the game will be launched this summer with one of Asia's leading operators.