KEIGHLEY, England, October 9 /PRNewswire/ -- The credit crunch has not stopped UK consumers from purchasing lower value gadgets and electrical products, according to the UK's leading cashback shopping website.
http://www.froggybank.co.uk analysed the spending habits of the half a million members of its cashback network.
It discovered that while purchases of high value electrical items are in decline, lower value items show a recovery in sales when compared to two or three months ago.
And contract mobile phone sales have increased by six per cent so far this year compared to last year.
froggybank.co.uk's marketing manager Nadeem Azam said: "It seems we are always going to be fascinated by gadgets whatever the status of the economy."
He added: "However, we are still watching our pennies and remain reluctant to splash our cash on more expensive, bigger items."
Consumers log on to the site before making online purchases, to earn cashback on everything they spend. It has compared the buying habits of its 500,000 UK members in July to September 2008 to the same period in 2007.
The network consists of 180 websites led by froggybank.co.uk (http://www.froggybank.co.uk), the UK's first and only green 100% cashback site.
It's estimated there are more than 20 million online shoppers in the UK who are yet to discover cashback and get back up to 100% of the middleman's fee on all their online shopping.
Shoppers log onto a cashback site before making online purchases from major retailers as normal.
The referral fee paid by the retailer to the cashback site is returned to the shopper.
To help consumers even more, froggybank.co.uk recently released 101 tips to beat the credit crunch. You can see them at http://www.froggybank.co.uk/news/101-tips-to-survive-the-credit-crunch/.
froggybank.co.uk has committed to work with PURE the Clean Planet Trust, to offset one million tons of carbon by 2012.
That's equivalent to the annual emissions of 180,000 average UK homes.
100% of the cashback paid by retailers can be turned into charitable donations that will support PURE. Shoppers can alternatively give the money to another charity, or keep some or all of it for themselves.
Notes to Editors
- For any further information or interviews please contact Lucy Gardiner on +44(0)8452-303049, or email press@vacmedia.com
- You can find more information at http://www.froggybank.co.uk/press
- froggybank's carbon offsets are provided by certified and verified carbon credit providers including PURE the Clean Planet Trust
- froggybank.co.uk is owned by V A C Media Ltd, the biggest operator of consumer loyalty websites in the UK. The company operates 180 websites supported by 62 staff.
For any further information or interviews please contact Lucy Gardiner on +44(0)8452-303049, or email press@vacmedia.com
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