BIRMINGHAM, England, October 28 /PRNewswire/ -- A new White Paper, entitled 'Mobile Commerce has arrived - is your business ready?', by Oxygen8 Communications highlights the benefits of creating a mobile internet strategy as a means of engaging with customers and driving new revenues.

The importance of a mobile commerce strategy is underlined by the fact that in the UK, 76% of mobile phone users are now internet enabled. Out of these, 54% of people are accessing the mobile internet at least twice a week and there are 16 million WAP users per month generating over 1.5bn page impressions each month [Source: MDA].

Mobile handsets have become increasingly feature rich allowing users to do more and more on their mobiles. In addition, mobile operators have introduced all you can eat data tariffs and improved data connection speeds, which has encouraged increased mobile internet usage.

Colin White, UK CEO of Oxygen8 Communications, says, These days mobile internet users are not just downloading ringtones and games for their handsets. Most are using mobile handsets to do the same things as they use their home PCs for, like finding train times, using social networking sites and catching up on the news. The mobile phone really has become the PC in your pocket.

White continues, If you have a digital strategy on the web, then you can benefit from having a mobile internet strategy too, particularly if your target market is a consumer audience. Why wait until your customers or target audience is at home or work in front of their PC? Target them 24x7, on the move, anywhere, anytime. You can no longer afford to treat mobile browsing customers as an optional extra when defining your digital strategy.

Launching a mobile internet strategy can potentially be a complex business. With multiple handset sizes and operating systems, one size does not fit all. Oxygen8 has the knowledge and capability to help businesses to launch a mobile commerce strategy quickly and easily, and it is the only combined Network Operator and Mobile Aggregator in the UK which offers the following benefits:

- Combined voice and mobile live stats on one login - Only company that can converge mobile and voice services in house - Full CRM functionality across both voice and mobile platforms - Self serve platforms on voice and mobile - Self billing for voice and mobile traffic with choice of On line/e-mail or paper statements - Better out-payments for customers combining both voice and mobile billing - Compliance advice on regulatory matters

For a full copy of Oxygen8 Communications' mobile commerce strategy White Paper, please visit:

About Oxygen8 Communications

Oxygen8 Communications is a 'one-stop-shop' provider of worldwide voice and mobile solutions, delivering 'carrier-grade' multimedia services which include voice, data, web, WAP, SMS, MMS and video. As one of the largest privately-owned providers of voice and mobile services in the world, Oxygen8 is unique in providing content, infrastructure, billing, CRM and campaign management on a global scale, all through a single supplier.

Utilising the latest technology, Oxygen8 enables its clients to develop new ways of interacting with their customers, whether locally or across international markets, helping them to drive new revenue streams, build brand awareness and increase customer loyalty. Our innovative communications solutions are helping businesses throughout the world to reduce their cost base and streamline their processes.

The Oxygen8 management team draws on many years of experience and expertise, having been at the forefront of the voice and mobile services industry since its inception. Oxygen8 is fully compliant with the latest industry regulations and standards, providing customers with complete confidence that the company is leading the way in best practice for the industry.

Headquartered in Birmingham, UK, Oxygen8 provides voice and mobile services to infrastructure providers, media companies, and corporates. Its clients include mobile networks, newspaper groups, radio and television stations, major high street retailers, and banks. Oxygen8 currently operates in the UK, Ireland, Australia, USA, South Africa and East Africa including Tanzania.

For further information, please contact: Lisa Williams/Kieran Kent The itpr Partnership t. +44(0)1932-57-88-00

SOURCE: Oxygen8 Communications

CONTACT: For further information, please contact: Lisa Williams/KieranKent, The itpr Partnership, t. +44(0)1932-57-88-00