It's that time of year again... Geek Pop 2010! What is Geek Pop, you may ask?

From the website:

"Geek Pop is a free online music festival featuring artists inspired by science. Every year, we bring together musicians from around the globe in a gleeful celebration of geek culture. You can find all the performances at the website or download them and listen to them at your leisure.

Geek Pop first flung open its virtual gates to the world in 2008. Back then, we didn’t have a festival site of our own and had to make do with a corner of the Null Hypothesis site. Nevertheless, Geek Pop ‘08 was in its own not-even-small way, a roaring success. Tens of thousands of you turned up to hear the geektastic sounds of Amateur Transplants, Jonny Berliner and the rest.

The festival was covered by the Guardian and Nature, as well as bloggers and social networkers the world over.

In 2009, Geek Pop got its own patch and created two new stages, a green room, a VIP area and a merchandise stall to boot. We added video, interviews with the bands, a festival map and the festival diary. We were featured in the Times and on BBC radio, as well as in a multitude of podcasts and magazines, from the Mr Science Show in Australia to the magazine of the Synchroton in Grenoble.

In July 2009, we started a monthly Geek Pop Playlist podcast, which is basically an excuse for us to rattle on about music and science in a vaguely informative and unrestrained sort of way. Each month, we (and sometimes our listeners) choose five top sci-pop tunes and talk about their scientific content. Sometimes we get a little off-track. To subscribe via iTunes, click here.

Around Christmas time 2009, we enlisted Sam Church - the creative brain behind the original Geek Pop logo - to re-design the site and create us a new stage, the Comical Flask, that would play host to geek comedians. So in 2010, you can watch science stand-up and take part in some virtual heckling.

Perhaps most excitingly of all though, we’re organising our first live launch week events in 2010, featuring some of your favourite Geek Pop artists, past and present. Overlords of science radio, Naked Scientists, have come on board to help us stream live audio from the events in real time and, fingers crossed, there will eventually be video evidence that all of this actually took place.

I love that there is an entire festival devoted to bringing science to the public in ways that are entertaining and refreshing, and maybe even a little offensive at times. Hey- it gets people to take notice. The fact that scientists themselves get involved in ventures such as this lets me believe that the future of scientific communication is looking pretty awesome. Forget about an opinion piece in the New York Times; scientists of the future are making music videos.

My favorite from this year's festival: "Off That (Rationalist Anthem)", a song that talks about science vs. pseudoscience and myths. Rock on!

* There is swearing during the video, so be warned*