The difficult thing about popularizing movements is that, in the beginning, you want recognition but as time goes on the interests of the movement may be divergent from the people involved in it.  

So it goes with the singularity.  In 1993, Vernor Vinge said "Within thirty years, we will have the technological means to create superhuman intelligence. Shortly after, the human era will be ended."   But 17 years into that, only the most optimistic thinkers think substantial progress has been made.  Ray Kurzweil thinks so, but he said so in 2005 also, including a whole book called The Singularity is Near. 

Fabio Casati and his collaborators at LiquidPublication, an EU-financed research project, want to change how you do science.  Namely by allowing you to do more of it, instead of sifting through journals.

“The more papers you produce, the more brownie points you get,” says Casati. “So most of your time is spent writing papers instead of thinking or doing science.”

No one here at Science 2.0 really noticed the Scienceblogs Pepsigate thing, being busy writing about science, but I lurk in a number of other places and, since Scienceblogs is the Big Kahuna in science blogging, it merited some attention, at least from me.