Life Sciences

The Brain Activity Difference Between Creative And Non-Creative Problem Solvers

trigger remote associations to produce an Aha! Moment. For example, a glimpse of an advertisement on ...

Article - News Staff - Jan 30 2008 - 12:09am

The Puny Crayfish Bluff Strategy- How Do They Get Away With It?

other up using claw size alone, which allows males to cheat when it comes to advertising their strength. ...

Article - News Staff - Mar 1 2009 - 10:02am

Autumn Is Coming- Here's A Theory Why Red Leaves In America Will Be Yellow In Europe

because aphids are attracted to yellow ones, so as to advertise to the insects as to the defensive quality ...

Article - News Staff - Aug 13 2009 - 9:24am

Internal, Environmental Triggers May Explain Teenage Behavior

adults to buy fast food immediately after seeing an advertisement, to despair and relationship problems ...

Article - News Staff - Feb 22 2010 - 1:24pm

The Giant that Got Away

headline “Both Cup teams trained on milk” and saying “That’s not much of an advertisement for milk — one of ...

Blog Post - Robert H Olley - Jun 7 2013 - 2:26pm

Achilles Ear: Our Recall For Sounds Is Worse Than For Sight And Touch

engineers and advertisers alike. Mean (+ SEM) recognition accuracy among sensory modalities for complex, ...

Article - News Staff - Feb 26 2014 - 6:49pm

Confluence Of Hype: In Mice, A Genetic Change Prevents A Disease That Doesn't Exist

watches television advertising can quickly learn why America is the most over-medicated country in the ...

Article - Hank Campbell - Jul 5 2019 - 10:49am

Extreme Pandemics Like COVID-19 Aren't Rare, We Roll The Dice Each Year

sell advertising, so they hire writers with a flair for hyperbole and give them the title of ...

Article - Hank Campbell - Sep 2 2021 - 6:01am

Deactivating Protein May Protect Nerve Fibers In MS

Portland-based Wieden + Kennedy advertising agency, set up a fund in his daughter's name – the Laura Fund ...

Article - News Staff - Apr 23 2007 - 4:33pm

VLP Vaccines: Tobacco That Saves Lives

advertising campaigns.   By the 1980s, though, cultural mullahs were blaming tobacco for everything- the ...

Article - Hank Campbell - Nov 9 2011 - 5:05pm