Like adults, children and monkeys rationalize their decisions following a tough choice, Yale University researchers report in Psychological Science.
The tendency to rationalize after, for instance, deciding what job to take, which car to buy, or who to marry, is a way to resolve “cognitive dissonance”—a psychological state in which an individual’s beliefs, attitudes, and behaviors are at odds, said Louisa Egan, the lead author and doctoral student of psychology.
The dissonance—the anxiety over an appealing road not taken—is uncomfortable and people are driven to resolve these feelings by rationalizing their choices, she said. One way to do this is by downgrading, or denigrating, the option that wasn’t chosen.