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45 Percent Of People Try Diets And That's A Good Thing, Even If They Fail

Most people who try a diet don't succeed in keeping weight off long-term and that is trumpeted...

Declaring War On Frappuccino And Diet Soda Is Not A Valid Government Nutrition Guideline

You're not a Frank-people because you eat Doritos, despite what people writing lifestyle/diet...

Physician Burnout Is Common - And Informal Rationing Is One Big Cause

If the government promises every home a great gardener, most people recognize they won't get a...

Cancel Culture Prevents The Best Researchers From Engaging With The Food Industry

After Chris Wild took over the International Agency for Research on Cancer (IARC), a UN-funded...

Hank Campbell

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

Open Science In Science 2.0 - Who Does It?

Aug 17 2011 | comment(s)

Five years into the Science 2.0 experiment I can tell you down to the eyeball how many people are involved in the communication pillar of it - but in the collaboration realm, it's not so easy.

Science 2.0 fave Heather A. Piwowar from the Department of Biomedical Informatics at Pitt recently gave it a shot, and the answer was...it's unknown.

Social Media Magazine Is In Print - Wait, What?

Aug 16 2011 | comment(s)

In a sign that media people don't always understand media - especially social media - The Cool Blue Company LLC is proud to announce the world's first print magazine dedicated to social media called The Social Media Monthly.

Yes, a print magazine about Facebook.

Artist Yiying Lu, famous to Twitter users because they see her drawings of the "Fail Whale" when it crashes, graces the cover. The cover also has a bonus removable wall graphic, also designed by Lu.

The Data: Social Media Stinks At Driving Traffic

Aug 15 2011 | comment(s)

Over time, a variety of people have asked me where they should get the word out that they are writing on Science 2.0 and I am happy to tell them - but they are surprised by the answer. Social media darlings like Twitter and Facebook will accomplish very little beyond being another place to follow comments. Old technology is what matters in getting eyeballs to read your work, and that means a place like Stumbleupon.com, Reddit.com, Digg.com or Slashdot.org.

Heello - TwitPic Creators Turn The Tables On Twitter

Aug 13 2011 | comment(s)

You may not know this, but Twitter is actually not that great. The website itself is clunky. Add-ons are what made it successful. Sometimes Twitter has acquired them, like with TweetDeck, and sometimes they have created their own once the market has shown them to be popular.

The photo sharing website TwitPic started in 2008 as a way to share photos easily on Twitter. Life was good, Twitter became popular. Then Twitter announced its own photo-sharing services in June, with the added caveat that creators would own the rights to their photos so they can't be redistributed without permission. That makes Twitpic unessential, the same way Tweetdeck made TinyURL.com unessential.

Coffee - Now 40X More Awesome Than Before, Thanks To Science

Aug 12 2011 | comment(s)

If you're a fan of "Big Trouble In Little China" (and if you are not, either go rent it and then come back or go read "People" like you should be doing instead of visiting Science 2.0)(1) next to "Chinese people got a lotta Hells"(2) this famous exchange likely sticks in your mind. As they descend into a metaphorical netherworld on their quest (see: anything by Joseph Campbell or Bulfinch's Mythology, if you are more conservative in your reading) the following exchange takes place:

Jack Burton: That is not water.
Egg Shen: Black blood of the earth.
Jack Burton: Do you mean oil?
Egg Shen: I mean black blood of the earth.

Scientists Versus Journalists - Again

Aug 10 2011 | comment(s)

Science 2.0 was founded because, contrary to the beliefs of some scientists and some journalists, the public is really, really smart. And they know a lot of science, they just frame it through politics more than they used to because scientists and journalists are less diverse politically than they once were.

The public doesn't trust journalists and, in addition, scientists don't trust journalists. The solution was obviously to make the scientists and the science audience the journalists. Communication was one of my four key pillars in Science 2.0 five years ago and remains the most important today.