MGA Entertainment has developed Project Mc², a new doll line with science experiment kits based in S.T.E.M. / S.T.E.A.M. (Science, Technology, Engineering, Art and Math) curriculum. ​​Designed with the help of a former CIA agent and a science PhD​, h​ere are a couple examples from the new line:
-McKeyla McAlister: doll and experiment activity set that guides through the process of creating a lava lamp with ingredients from the kitchen.​
-Camryn Colye, the doll that comes with blueprint instructions to engineer a skateboard from materials found around the home.