Advertising relies on repetition because some repetition increases likability. 

While established brands can coast a little - you never see advertising for Dinty Moore Beef Stew because it is awesome - new brands rely on gaining popularity due to excessive exposure and repetition. 

Less than two weeks in space may be enough to cause profound changes in eye structure and gene expression, according to a new report based on a small study.

The study looked at how low gravity and radiation and oxidative damage impacts mice and examines eye-related gene expression and cell behavior after spaceflight, but the subject size was too limited to be conclusive - 18 mice in nine different condition groups, due to limited aboard orbital missions. 

Over the past three years, 300,000 gamers have helped scientists with genomic research by playing Phylo, an online puzzle game that is a cross between Tetris, Rubik's cube and an old-fashioned sliding-tile puzzle game.

As gamers line up colored rectangles that represent real genetic material (in the form of DNA sequences), they are helping to pinpoint the genetic anomalies that may be the key to a range of diseases that include diabetes, breast cancer and retinoblastoma, the most common form of malignant tumor in the eyes of children. 

A new paper describes an acoustic remote bomb detection system that can identify homemade bombs and determine the difference between those that contain low-yield and high-yield explosives.

A number of different tools are currently used for explosives detection. These range from dogs and honeybees to mass spectrometry, gas chromatography and specially designed X-ray machines.

In the past year, Google search has dramatically increased the speed of search results, not that you would notice, since they were already quite fast.

A common genetic variant, rs4143094, located on the same chromosome 10 region that includes GATA3, a transcription factor gene previously linked to several forms of cancer, is in about 36 percent of the population.  A study has linked it to an increased risk of colorectal cancer from the consumption of red meat and processed meat, according to a new study. The transcription factor encoded by this gene normally plays a role in the immune system