PRINCETON, New Jersey, June 29, 2010 /PRNewswire/ -- Assist America announced today the formation of Assist America Middle East and North Africa (AAME), to be headquartered in Beirut, Lebanon. AAME will serve as the exclusive marketing arm for Assist America in the Middle East and North Africa. The company's focus is to expand Assist America's global emergency services in the region through partnerships with insurers and group benefit plans. Assist America's family of companies already serve as the area's premier provider of travel assistance, having established successful relationships with prestigious insurers in Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain, Qatar, Lebanon and Turkey.

Assist America Middle East will be operated by its Chairman and General Manager, Munzer H. Wehbe, who has been a recognizable presence in insurance in the Middle East for more than fifty years.

We have the great fortune of enjoying thriving business partnerships with some of the top insurers in the Middle East, allowing us to protect millions of members with the most robust global emergency services program available, said George W. Howard, III, President and Chief Executive Officer of Assist America in the U.S. Assist America Middle East represents our ongoing commitment to servicing our existing clients in the region, as well as developing new strategic opportunities. We are very enthusiastic about the possibilities for the future, and for the opportunity to partner with the Wehbe insurance organization.

Assist America supports members with an array of resources, including emergency medical evacuation, medical repatriation, hospital admission guarantee, doctor referrals, care of dependent children and much more, when they travel. The company prides itself on the advantages of its service offering over other assistance providers. These include having no restrictions for pre-existing conditions, sports or geographic risk, and for providing services without financial caps, usage limits or charge-backs.

Founded in 1990, Assist America, Inc. is the world's largest provider of global emergency assistance in partnership with employee benefit plans. Its worldwide network of professionals responds quickly to any eligible member who becomes medically compromised while traveling away from home. From simple doctor referrals to complex intercontinental evacuations and more, Assist America saves lives every day. The company, headquartered in Princeton, New Jersey, serves more than 27 million members and over 300,000 enterprises through programs from the world's most prominent group benefit providers. For more information about Assist America, visit http://www.assistamerica.com.

SOURCE: Assist America, Inc.

CONTACT: Mary Conti, Director of Corporate Communication, +1-609-921-0868,mconti@assistamerica.com