LUDWIGSHAFEN, Germany, July 23 /PRNewswire/ -- In campfire stories, you often hear that someone's hair turns grey or white overnight because of a stressful or frightening experience. That's pretty obviously an exaggeration - but what ARE the factors involved when hair loses its young and vibrant tones and assumes that silvery sheen? In entertaining weekly episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

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Podcast Chemistry of Innovations: http://www.basf.com/podcast

This podcast is the audible innovation magazine of BASF. Discover every month how Chemistry can help to shape our future. The actual episode this time as video podcast on "Energy efficiency makes climate protection - The World in 2030."RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml

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BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost EUR58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

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Editorial contact: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: betsy.arnone@basf.com For Germany/Europe: BASF SE Rainer Mueller-Mueffelmann Corporate Innovation Communications Phone: +49-621-60-41040 Fax: +49-621-60-20548 E-Mail: podcast@basf.com

Editorial contact: For the UK: BASF plc, Chris Wilson, Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133, E-Mail: chris.wilson@basf.com; For the US: BASF Corporation, Betsy Arnone, Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714, E-Mail: betsy.arnone@basf.com; For Germany/Europe: BASF SE, Rainer Mueller-Mueffelmann, Corporate Innovation Communications, Phone: +49-621-60-41040, Fax: +49-621-60-20548, E-Mail: podcast@basf.com