LUDWIGSHAFEN, Germany, July 8 /PRNewswire/ -- In this special video edition of our podcast "Chemistry of Innovations" you will learn how energy efficiency helps to protect the climate.

Video at http://www.basf.com/climate

Energy efficiency is the most important single future source of energy to supply the growing energy demand and to protect the climate. Being energy efficient in industry, mobility and housing will offer the biggest potential to use energy more efficiently. Just through energy efficiency and with already existing technologies it's possible to curb our predicted increasing global energy demand and thus the CO2-emissions by the year 2030 significantly.

BASF Corporate Communications started a regular bilingual Podcast service in April 2007 to report on future topics, BASF's innovations and research and development activities in an easy-to-understand, informative and entertaining way.

Podcast Chemistry of Innovations, English editions: http://www.basf.com/podcast Direct subscription via RSS-Feed or iTunes (search for "basf"): http://corporate.basf.com/en/podcast/innovation.xml More information: Solutions for global challenges - Climate protection http://www.basf.com/climate Climate protection at BASF http://corporate.basf.com/en/sustainability/oekologie/klimaschutz Carbon balance of BASF http://corporate.basf.com/en/sustainability/oekologie/klimaschutz/co2bil... How BASF products contribute to climate protection http://corporate.basf.com/en/sustainability/oekologie/klimaschutz/produk... More podcasts: Podcast - The Chemical Reporter: http://www.basf.com/podcast

In these entertaining weekly episodes our Chemical Reporter answers questions on Chemistry in our everyday life.

RSS-subscription: http://corporate.basf.com/en/podcast/reporter.xml

Direct iTunes subscription when iTunes is installed (or search for "basf"):

The Chemical Reporter http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251506632 Chemistry of Innovations http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=251506634

The use of the material is royalty-free when naming the source. We appreciate information on the use to podcast@basf.com

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from oil and gas to chemicals, plastics, performance products, agricultural products and fine chemicals. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has more than 95,000 employees and posted sales of almost EUR58 billion in 2007. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

Editorial contact for Podcast: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: betsy.arnone@basf.com For Europe: BASF SE Rainer Mueller-Mueffelmann Corporate Innovation Communications Phone: +49-621-60-41040 Fax: +49-621-60-20548 E-Mail: podcast@basf.com

Editorial contact for Podcast: For the UK: BASF plc, Chris Wilson, Corporate Communications, Phone: +44-161-488-5616, Fax: +44-161-488-4133, E-Mail: chris.wilson@basf.com; For the US: BASF Corporation, Betsy Arnone, Corporate Communications, Phone: +1-973-245-7865, Fax: +1-973-245-6714, E-Mail: betsy.arnone@basf.com; For Europe: BASF SE, Rainer Mueller-Mueffelmann, Corporate Innovation Communications, Phone: +49-621-60-41040, Fax: +49-621-60-20548, E-Mail: podcast@basf.com