LONDON, November 17 /PRNewswire/ --

- Fans Invited to Show Love for Joseph's Coats of Many Colours and Raise Vital Funds for Beatbullying

- http://www.ebay.co.uk/beatbullying

- With Photos

To mark the final stage of CUT-it-Out, a Vodafone and Beatbullying anti-bullying campaign, members of the public have the unique opportunity to bid for an anti-bullying inspired dreamcoat worn on stage by Lee Mead in the hit West End musical, Joseph and Technicolor Dreamcoat. The eBay auction will open at 9am on Monday, 17th November to coincide with anti-bullying week and run until 9am on Monday, 27th November 2008. To bid for a piece of musical history, log onto http://www.ebay.co.uk/beatbullying

The Vodafone and Beatbullying Cut It Out campaign challenged schoolchildren across the UK to re-design the famous Technicolor Dreamcoat, illustrating their feelings about bullying and how to combat it. The seven best designs (now available to the highest bidder on Ebay!) were then brought to life by talented graduates from The London College of Fashion. All funds raised from the Ebay auction will go directly to helping Beatbullying deliver their bullying prevention workshops in schools and youth groups across the UK.

Lee Mead said It was so tough picking seven finalists from the thousands of competition entries, the standard was so high. There are some truly imaginative young people out there and I am proud to be wearing such creative and inspiring coats to mark anti-bullying week.

Continuing on the musical theatre theme, singing and fashion legend - Dame Shirley Bassey is also supporting this campaign and has generously donated her fabulous coat for auction. On her support of the campaign, Dame Shirley states I am delighted to be supporting Beatbullying by donating my coat for the auction.

Beatbullying is the UK's leading bullying prevention charity. Founded in 1999.

Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last 5 years, assisting and supporting young people that are being bullied, re-educating and changing the behavior of young people that bully, and preventing bullying in schools and communities across the UK.

Notes to the editors

1 Research undertaken by Beatbullying, 2007

2 Research undertaken by the Anti-bullying Alliance, 2005

3 Research undertaken by Beatbullying, 2005

Beatbullying

*Founded in 1999, Beatbullying empowers young people to lead anti-bullying campaigns in their schools and local communities, and builds the capacity of local communities to sustain the work. Beatbullying has directly and indirectly worked with 700,000+ young people over the last 5 years, assisting and supporting young people that are being bullied, re-educating and changing the behaviour of young people that bully, and preventing bullying in schools and communities across the UK. http://www.beatbullying.org/

Vodafone UK

Vodafone UK has 18.5 million customers and is part of the world's largest mobile community offering a wide range of voice and data communications. The company is committed to providing mobile solutions that allow both consumer and business customers to make the most of now. Vodafone customers can now use Internet on your Mobile to view and navigate web pages and their favourite sites such as YouTube, eBay and the BBC. In addition, Vodafone connects customers across the globe with roaming agreements worldwide. It provides 3G roaming in 29 countries and offers great roaming value with Vodafone Passport.

Vodafone UK is in the top 20 Best Big Companies to Work For in the Sunday Times Best Companies List, March 2008. For more information, please visit http://www.vodafone.co.uk.

The Really Useful Group Limited (RUG)

The Really Useful Group Limited (RUG) was founded in 1977 by Andrew Lloyd Webber. The group is wholly, privately owned by Andrew Lloyd Webber and is an established international entertainment company, actively involved throughout the world in theatre and concert production, recording, merchandising, music publishing, television, film and video.

The group co owns The Adelphi Theatre and owns seven theatres in the West End including the world famous Theatre Royal Drury Lane and The London Palladium. The Really Useful Group produces, co-produces, licenses and general manages theatrical productions worldwide. At the heart of the business lie the musicals of Andrew Lloyd Webber, including Joseph and the Amazing Technicolor Dreamcoat, Jesus Christ Superstar, Evita, Song Dance, Starlight Express, The Phantom of the Opera, Aspects of Love, Sunset Boulevard, By Jeeves, Whistle Down the Wind, The Beautiful Game and The Woman In White. Productions by other composers include A.R.Rahman's Bombay Dreams in London and New York and Rodger's and Hammerstein's The Sound of Music currently playing at The London Palladium and opening in Toronto, Canada in 2008. Forthcoming projects include a sequel to The Phantom of the Opera and General Managing the Australian production of Priscilla, Queen of the Desert when it arrives in London.

RUG is a UK based company with its head office in London and an office in Sydney.

http://www.reallyuseful.com

Joseph and the Amazing Technicolor Dreamcoat

Lyrics by Tim Rice Music by Andrew Lloyd Webber

Joseph and the Amazing Technicolor Dreamcoat was first performed in 1968 and was written by Tim Rice and Andrew Lloyd Webber for Colet Court School as an end of term concert piece.

In subsequent years it was expanded and performed all over the world both professionally and by amateurs.

In June 1991, Steven Pimlott directed a new production starring Jason Donovan which opened at The London Palladium and was seen by over 2 million people during its 2 and a half year run and grossed over GBP47 million.

The current Adelphi Theatre production is based on the 1991 verison and stars Lee Mead who was cast in the role having been chosen by the public on BBC 1's Any Dream Will Do.

A video/DVD version of Steven Pimlott's production starring Donny Osmond, Maria Friedman, Sir Richard Attenborough and Joan Collins was released in 1999 and is still available.

http://www.josephthemusical.com

Note to Editors:

Pictures accompanying this release are available through the PA Photowire. They can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

For more information please contact: Nia Evans/Abbie Hughes Threepipe Communications Tel: +44(0)207-632-4800 E: Nia. Evans@threepipe.co.uk/abbie.hughes@threepipe.co.uk

For more information please contact: Nia Evans/Abbie Hughes, Threepipe Communications, Tel: +44(0)207-632-4800, E: Nia. Evans@threepipe.co.uk/abbie.hughes@threepipe.co.uk