RESTON, Virginia, October 16 /PRNewswire/ --

- Enhanced Reporting Provides Increased Depth of Reporting and Improved Trending Capabilities

comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today announced the availability of enhanced site audience data in the comScore Media Metrix and comScore World Metrix audience measurement services. This enhanced capability provides more robust and granular reporting across global markets and more than doubles the number of reportable sites worldwide.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Key benefits of the new reporting capability include: -- A dramatic increase in the number of reportable sites -- Enhanced view of specific site categories across global markets, including more sites in the 'long tail' -- Ability to smooth out fluctuation inherent in monthly data trends, ensuring that data are available for more time periods and more sites to improve trend analyses

"As the Internet continues to grow globally, it has become increasingly necessary to provide even greater depth of reporting in specific industries and across international markets," said Linda Boland Abraham, comScore executive vice president. "Our new reporting capability enables comScore to better capture the 'long tail' of the Internet and paint a more complete picture of the digital world."

The enhanced reporting will initially be available in all comScore-published markets outside the U.S., with U.S. and global regions being available in the coming weeks. The table below illustrates the increase in the number of reportable sites across numerous key markets.

Increase in Number of Reportable Properties in Key Global Markets Enhanced vs. Standard Reporting for July 2008 Total Worldwide Locations, Age 15+ - Home/Work Locations Source: comScore World Metrix Percent Increase in Reportable Country Properties Russian Federation 244% South Korea 234% Netherlands 180% Australia 183% Italy 169% France 179% Spain 138% India 129% Canada 153% Germany 130% United Kingdom 125% China 95% Brazil 71% Japan 63% United States* 45%

*Preliminary

To request more information on comScore's expanded web reporting, please visit http://www.comscore.com/contact

About comScore

comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit http://www.comscore.com/boilerplate.

Web site: http://www.comscore.com

Andrew Lipsman of comScore, Inc., +1-312-775-6510, press@comscore.com ; Photo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO, AP Archive: http://photoarchive.ap.org PRN Photo Desk, photodesk@prnewswire.com