LONDON, May 18, 2010 /PRNewswire/ -- iVIP London grants priority access and preferential rates to luxury partner services across the city, and is the perfect luxury lifestyle complement for residents, business or regular visitors, and tourists and holidaymakers in London.

iVIP London joins iVIP Red, Blue and Black in the iTunes store.

iVIP is the first premium lifestyle app for the iPhone. Bringing a world of luxury to your device, iVIP membership gives you access to privileges across a range of carefully selected luxury partners including Supercars, Cinemas, Concierge, Restaurants, Bars, Nightclubs, Parties, Events, Experiences, Helicopters, Jets, Clubs, Property, Theatres, Bodyguards, Personal Styling, Personal Training, VIP Lounges, Limousines, Hotels... and more!

You can see iVIP London in iTunes here: http://itunes.apple.com/gb/app/ivip-london/id371285157?mt=8

Black here: http://itunes.apple.com/gb/app/ivip-black/id321971059?mt=8

And Blue here: http://itunes.apple.com/gb/app/ivip-blue/id321969013?mt=8

There are more city-specific versions of iVIP in the pipeline, including iVIP New York and iVIP Paris.

For more information contact Matthew Rowe, iVIP Marketing Director, on +44(0)7860-141-231 or matthew.rowe@ivipworld.com

SOURCE: IVIP

CONTACT: For more information contact Matthew Rowe, iVIP MarketingDirector, on +44(0)7860-141-231 or matthew.rowe@ivipworld.com