SEATTLE, July 22 --
- Individual developers already outshining ’Super Talents’ by being
featured on thousands of websites and played over 100 million times
CASUAL CONNECT CONFERENCE -- In a presentation to Casual Connect
(http://seattle.casualconnect.org/index.html), the annual conference of the
casual games industry, King.com’s VP of Games Acquisitions and Advertising
Sales, Alex Norstrom, announced the results of the company’s global quest
to discover and promote games development talent directly from individual
developers, alongside 3rd party studios and their in-house team. In the six
months since King.com (http://www.king.com), the world’s leading online
skill games company, started scouring the world for developers who can create
high-quality games that could be promoted via their distribution network, over
40 games have been created and released, which have been played over 100 million
times on 7,000 websites.
When we launched our global talent scouting, we were confident that we would
unearth some potential superstars of games development. However, the depth of
talent and the success of the games we have jointly created are as good as
anything coming out of the studio system, said King.com’s Alex Norstrom.
This development and marketing ecosystem is fuelling significant growth for
King.com and, as a result, we are stepping up our global efforts and increasing
our investment in talent that is based in their bedroom, not in studios.
King.com has identified and sponsored individual games developers in countries
including: Belarus, Brazil, Canada, China, New Zealand, Paraguay, Poland,
Romania, Russia, the United States, and more. The King.com model is to pay for
existing or new games, and to provide a mentoring and quality control
infrastructure, as well as sharing proven formulas for success. This ensures
that the standard of these solo-developed games are as good as anything
developed in a commercial studio. The games are then promoted via
King.com’s unique network which provides access to thousands of websites
and millions of consumers who are responsible for the games’ viral
distribution. All proceeds are shared with the developers and their games are
also promoted through King.com’s global PR and marketing operations. One
of King.com’s developers, Evan Miller, was recognized for his game Hunted
Forever, which was listed among such high-powered titles as Grand Theft Auto IV,
Gears of War 2 and Star Wars: The Force Unleashed in Time magazine’s list
of the top 10 games of 2008.
This new model for Flash games publishing is redefining the industry. Talent
and distribution are everywhere. We’ve figured out a way to harness and
monetize this talent on a global basis and to deliver the highest quality games
to consumers, said Riccardo Zacconi, CEO, King.com. King.com is now the hit
factory of the casual games business, thanks to grassroots talent.
About King.com
Launched in 2004, King.com offers more than 150 different skill and social
games, with its premier gaming destinations King.com (www.King.com) and
MyGame.com (www.mygame.com). The site is available in nine languages and
promoted in 10 countries.
King.com is the exclusive provider of skill games for leading portals and
websites such as Yahoo!, MSN, AOL, Real Networks, Orange, NBC, freenet.de, RTL,
Sat 1, Endemol, MTV3, Libero, Web.de and other leading media companies. The
company is known for extending the brand of popular TV properties such as Who
Wants To Be A Millionaire and The Biggest Loser.
King.com has offices in London, Hamburg, Stockholm, Rome and Los Angeles.
King.com’s digital press kit, including gamer profiles, photos and
screenshots, is available at: http://consortpartners.com/clients/king.php.
Media Enquiries Kathy Johnson Consort Partners king@consortpartners.com Tel:
+1-415-823-9566
SOURCE: King.com
Kathy Johnson of Consort Partners, +1-415-823-9566, king@consortpartners.com,
for King.com
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