LONDON, July 6 /PRNewswire/ --

Healthcare in Europe is increasingly becoming digitised and there is growing
need to develop and deploy sophisticated information systems. However, the
wireless technology that is transforming various areas of business today is yet
to be fully explored by the healthcare industry to support quality maintenance
and improved efficiency. Nevertheless, the popularity of wireless and handheld
devices in the healthcare arena is poised to increase against a backdrop of
technology savvy patients and the evident benefits of mobility and flexibility.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO)

New analysis from Frost Sullivan (http://www.healthcareIT.frost.com),
Mobile/Wireless Healthcare Technologies in Europe, finds that the total
mobile/wireless technologies market in Europe during 2008 was $1,479.2 million
and is estimated to reach $6,791.7 million in 2015.

If you are interested in a virtual brochure, which provides a brief synopsis of
the research and a table of contents, then send an e-mail to Katja Feick,
Corporate Communications, at katja.feick@frost.com, with your full name, company
name, title, telephone number, company e-mail address, company website, city,
state and country. Upon receipt of the above information, a brochure will be
sent to you by e-mail.

Owing to the financial crunch, the healthcare industry in Europe is finding ways
to curtail costs and increase the efficiency of healthcare delivery through
wireless technology, notes Frost Sullivan Research Analyst Jayapradha T. E. The
healthcare industry can no longer be complacent towards wireless technology due
to the escalating costs and regulations; wireless technology is increasingly
being employed in hospitals along with wires and semi-wired devices.

The current state of the healthcare wireless technology is one of
multidimensional evolution. The various wireless applications and solutions
being introduced to the market along with the evolving infrastructure technology
are motivating healthcare administrators to consider designing a comprehensive
wireless business and technology strategy.

The drive to reduce cost and improve efficiency without compromising on patient
safety and service quality is having a positive impact on the uptake of wireless
technology in healthcare, remarks Jayapradha.

The constant addition of new medical applications into wireless networks is a
major challenge that confronts the healthcare industry. Every department has to
work closely with its counterparts in the IT department to ensure smooth
workflows. The integration of central stations and electronic medical records
(EMRs), the expansion of wireless patient monitoring in sync with biomedical,
administrative and labs as well as other departments with IT requirements often
poses a challenge.

One of the major issues that hospitals face today is developing a strong
cross-functional team among the various departments and IT to manage existing
and emerging wireless technologies, cautions Jayapradha. There is an absence of
well-structured healthcare organisations that can seamlessly integrate their
departments.

More solutions between various departments can be supported by adopting a
strategy that allows for the flexibility of accepting new technologies, upgrades
and expansions without challenging technology integrity. Through innovative
product development and repositioning of current wireless technologies, the
industry can raise the expectation of the end users and redefine their
perspectives to create new market opportunities.

As different types of wireless technologies are introduced into the healthcare
market, the need for a comprehensive wireless business and technology strategy
is evident, comments Jayapradha This strategy must be devised in a manner that
supports all applications.

Mobile/Wireless Healthcare Technologies in Europe is part of the Healthcare Life
Sciences IT Growth Partnership Service programme, which also includes research
in the following markets: European Medical Equipment Services Market, European
market for Medical Display Monitors, Archiving Requirements for Image Management
and European PACS Market. All research included in subscriptions provide
detailed market opportunities and industry trends that have been evaluated
following extensive interviews with market participants.

Frost Sullivan, the Growth Partnership Company, enables clients to accelerate
growth and achieve best in class positions in growth, innovation and leadership.
The company's Growth Partnership Service provides the CEO and the CEO's Growth
Team with disciplined research and best practice models to drive the generation,
evaluation, and implementation of powerful growth strategies. Frost Sullivan
leverages over 45 years of experience in partnering with Global 1000 companies,
emerging businesses and the investment community from more than 35 offices on
six continents. To join our Growth Partnership, please visit
http://www.frost.com.

Mobile/Wireless Healthcare Technologies in Europe M39B Contact: Katja Feick
Corporate Communications - Europe P: +49-(0)-69-7703343 E: katja.feick@frost.com
http://www.frost.com



SOURCE: Frost SOURCE: Sullivan

Katja Feick, Corporate Communications - Europe, Frost Sullivan,
+49-(0)-69-7703343, katja.feick@frost.com ; Photo :
http://www.newscom.com/cgi-bin/prnh/20081117/FSLOGO