BORDEAUX, France, July 6, 2010 /PRNewswire/ -- Last 6 of May was a very special day for BEM's Community. 400 students and staff of the Bordeaux Management School, dressed in red, were out in the city streets to create a genuine human tidal wave. The filming of the Buzz was a success and an astounding performance.

The reason for this first time activity was not only to show how firmly established BEM - Bordeaux Management School - is at local and international levels, but also to do something really different and create an event that would gather all members of the school, said Philip McLaughlin, Dean of BEM.

To the rhythm of Banquet by the band Bloc Party, this performance was filmed, without rehearsal, in a single afternoon, finishing in front of Bordeaux city hall, where the school's logo was created in human form. An original format which changes from Lip dubs :-)

Check out the film on YouTube, http://www.youtube.com/watch?v=95sfZFm71NE, share it with everyone and make it Buzz!

This project has required a year preparation bringing together students and staff from all BEM's programmes.

The school has wanted to prove its very responsible attitude in preparing the students for their future professional life, especially those involved in designing and organising the project: obtaining permission from the authorities, waiving the video image rights for each participant, purchasing the broadcasting rights from the copyright holders for the music, obtaining insurance policy for the filming, and producing in France the custom-made red outfits.

Follow the reaction of the media, photos and other videos from this performance on our Facebook group:

http://fr-fr.facebook.com/group.php?gid=196092098376v=photos

About BEM: Founded in 1874 by the Bordeaux Chamber of Commerce and Industry, BEM proposes 12 degrees in management, from Bachelor to MBA level, with specializations in wine, purchasing, supply chain management, international business and responsible management. Member of the Conférence des Grandes Ecoles and accredited by EQUIS, AMBA and AACSB, BEM is located in Bordeaux and since 2008 opened new campuses in Paris and Dakar.

BEM website: http://www.bem.edu

Press Contacts: Stéphanie PALLAS Head of Public Relations Tel +33(0)5-56-84-22-97 stephanie.pallas@bem.edu Boris GALINAT Public Relations Tel +33(0)5-56-84-22-12 boris.galinat@bem.edu

SOURCE: BEM-Bordeaux Management School

CONTACT: Press Contacts: Stéphanie PALLAS, Head of Public Relations, Tel+33(0)5-56-84-22-97, stephanie.pallas@bem.edu, Boris GALINAT, PublicRelations, Tel +33(0)5-56-84-22-12, boris.galinat@bem.edu