LONDON, November 1, 2010 /PRNewswire/ -- The Purple Passport, a new web-based guide to the world's most exciting cities, has just launched its complete London City Guide . Featuring over 150 of the choicest hotels, restaurants, spas, nightlife spots, shops, and activities, the guide will point locals to nearby hotspots and help travelers plan distinctive city experiences.

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Recommendations run the gamut from historic hotels to trendy gastropubs, grand department stores to bohemian neighborhoods, and regal gardens to hot lounges. Written in a fresh, accessible voice, the guide will appeal to stylish and discriminating individuals who like to be in the know.

Users can also take advantage of the site's unique functionality features, including a mapping tool to find recommended venues near their primary destinations. Those who open free Purple Passport accounts can create customized Passports of their favorite venues to print or share with friends via email.

The site's user-friendly, taste-making approach is a reflection of what its founders, best friends Jennifer Garcia-Alonso and Emily T. Chang, look for when they travel. We've been traveling together for over a decade -- with matching purple-colored passport covers in tow, said Garcia-Alonso. The pair began blogging about their journeys on The Diary of The Purple Passport in 2008 and launched the beta version of The Purple Passport in 2010 with City Guides to London and Los Angeles. They look forward to moving beyond the beta phase in 2011.

About The Purple Passport

The Purple Passport (http://www.thepurplepassport.com) is a web-based collection of city guides for the hip and highly discerning traveler. The site is a one-stop-shop for the full range of urban travel planning needs, from researching a trip start to finish, to reserving hotels and restaurants, to creating an itinerary to be shared with travel companions. The Purple Passport team personally visits every spot that it reviews and never accepts compensation for featuring a venue on the site. First-person accounts of the team's travel experiences can be found on the companion blog, The Diary of The Purple Passport (http://diary.thepurplepassport.com).

Contact: Jennifer Garcia-Alonso Co-Founder The Purple Passport, LLC 245 Park Avenue, 24th Floor New York, NY 10167 jenn.garcia-alonso@thepurplepassport.com

SOURCE: The Purple Passport

CONTACT: Jennifer Garcia-Alonso, Co-Founder of The Purple Passport, LLC,+1-646-327-6546, jenn.garcia-alonso@thepurplepassport.com