LONDON, June 3 /PRNewswire/ -- OMD UK (http://ukgroup.omd.com/omduk/) has been awarded the affiliate business for HMV. (http://hmv.com/hmvweb/home.do ). This now means that OMD is managing almost all of HMV's GBP 3 million digital budget for PPC, SEO, display and affiliate advertising.

This award comes on the back of OMD UK's HMV Waterstone's win in May 2007 and SEO win in March 2008.

Justin Moodie, Head of Online for HMV, said, "We wanted a more holistic view of our customers across all our online marketing activity. With OMD now managing our affiliates, display, PPC and SEO, we are in a much better position to achieve this."

Jonathan Allan, Managing Director of OMD UK said "clearly, we're delighted to be working even more closely with HMV on their digital strategy. Not only is it a fantastic endorsement of our capabilities in this area, but is also reflective of the wider point that consumers don't think in silos, so neither should we. Going forward, crucial to the success of our business, and that of our customers, is understanding how best to influence consumers across the entire range of on and off line opportunities."

Contact: Jane Sikorski, +44-20-7470-5496.

Contact: Jane Sikorski, +44-20-7470-5496.