TEL AVIV, June 30 /PRNewswire/ -- Outsmart, Ltd., a leading provider of convergence solutions, today announced that Cellcom Israel, Israel's largest mobile operator, has launched the Plug & Talk(TM) service, based on Outsmart's platform. Cellcom Israel offers Outsmart's Plug & Talk(TM) service to its travelers abroad, and is the first mobile operator in Israel to launch this service. The service, transforms any Laptop into a Cellcom Israel's mobile phone, allowing users to make and receive calls, and send/receive SMS messages through their Laptops. Users traveling abroad will be able to benefit from one Cellcom Israel identity both on their mobile handset and on their laptop with simultaneous ringing, access to SIM contacts and voice mail, and a cost-effective tariff plan from any place in the world.

The Plug 'n Talk(TM) service is based on Outsmart's Smart Convergence Platform, The Plug 'n Talk(TM) enables VoIP communication using a laptop with all the benefits of a mobile device and mobile network services with attractive tariffs.

Preloaded onto a USB device, the service includes Voice, Video, Simultaneous Ringing, Messaging, Handover and other value-added services.

"The business segment is characterized with customers who are aware, and make use of, all other low-cost communication alternatives while they are abroad." said Jacob Bros, CEO of Outsmart. "The Plug & Talk(TM) service enables Cellcom Israel to offer its customers a superior solution compared with the other alternatives. We are proud that Cellcom Israel has selected our solution to offer their customers and are happy to cooperate with Cellcom Israel, who is among the first operators in the world to offer this service."

"Outsmart's Plug & Talk will allow our customers traveling abroad to make and receive all their phone calls and access all phone services over the computer, while still using their same Cellcom Israel number," said Adi Cohen, VP Marketing of Cellcom. "Our strategy is to provide our customers with a holistic set of advanced and affordable services both when they are at home or when they travel abroad. Outsmart's Plug 'n Talk(TM) service fits very well with this strategy and we strongly believe it will be a very successful service."

Contact: Sarit Levine +972-54-3080384 sarit.levine@outsmarttelecom.com http://www.OutsmartTelecom.com

Contact: Sarit Levine, +972-54-3080384, sarit.levine@outsmarttelecom.com