LONDON, March 5 /PRNewswire/ --
- With Photo
80% of women diagnosed with breast cancer are over 50. So this unique jar of anti-age moisturiser, specially developed for the skin concerns of 50+ women, encrusted with GBP80,000 worth of diamonds will mean all the more to any mother as all the proceeds will go to the charity Breast Cancer Care to help those affected by breast cancer.
A stunning once in a lifetime investment, the 'objet d'art' features an awe inspiring collection of 441 ethically sourced white diamonds set in stunning white gold and has been tailor-made to crown any jar of NIVEA Visage Expert Lift Day or Night Cream.
The diamond encrusted masterpiece jar, which has a certificated value of approximately GBP80,000, comes with a year's supply of NIVEA Visage Expert Lift, a brand new skincare range specifically designed for women over 50. This one-off item is on sale for just GBP16,000 with 100% of the proceeds going directly to the charity.
The jar will retail exclusively through fine jewellers, Moira's on New Bond Street, which houses a beautiful, eclectic mix of modern, antique and vintage fine jewellery.
Simon Foreman of Moira said: It's great to be able to support a cause that has touched our family and is close to our hearts whilst also working within our area of expertise; jewellery and of course diamonds. He adds Moira is a family business so we are all really keen to do anything that might ease the plight of anyone suffering from breast cancer.
The traditional store is a source of rare and rich pickings where the diamond jar sits comfortably amongst the other treasures in the shop.
NIVEA Visage is proud to support Breast Cancer Care with Expert Lift. The money raised will make a real difference to the lives of people affected by breast cancer by enabling Breast Cancer Care to provide its free information and support to the 127 people who are diagnosed each day.
Containing Bioxilift and Hyaluronic Acid, NIVEA Visage's new Expert Lift range is an innovative anti-sagging skincare system that offers both instant and long-term effects for women aged 50-65 to help keep them looking as youthful as they feel. The system is ideal for mothers who like to look and feel youthful and the opulence of the diamond jar makes it an incredibly glamorous, once in a lifetime gift.
Breast Cancer Care is here for anyone affected by breast cancer. We bring people together, provide information and support, and campaign for improved standards of care. We use our understanding of people's experience of breast cancer and our clinical expertise in everything we do. Visit http://www.breastcancercare.org.uk or call our free helpline on +44(0)808-800-6000.
Note to Editors:
A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
For further information, images and product samples please contact: Zoe Hardy, Charlotte Mecklenburgh or Ann-Louise Holland at the Beiersdorf Press Office, Tel: +44-207-292-4955/4/1, Email: firstname.surname@beiersdorf.com. Simon at Moira via Beiersdorf Press Office as above. For more information on Breast Cancer Care please contact Nicky Scott on +44-207-960-3505 or nicky.scott@breastcancercare.org.uk
Comments