LONDON, May 25, 2010 /PRNewswire/ -- The high school prom has been voted the most important event of the school year by 16-18 year olds in a survey released today by Cherry Vimto.
The results reveal that the US import is now deemed more significant for school leavers than other milestone occasions such as exam results day.
It also emerged that on average prom-goers spend GBP450 on their big occasion and three months planning it.
The transformation of teenage boys into a generation of Mr Darcys is very becoming, with the average amount spent on a corsage or bouquet for their date being GBP42.
When asked about perfect prom dates, Twilight cutie Taylor Lautner topped the girls' charts with Geordie treasure Cheryl Cole doing it for the boys.
But not all teens go for the typical totty, with Dr Who star David Tennant scooping 25% of the female vote and a single ballot paper for recently appointed Deputy Prime Minister Nick Clegg!
Emma Hunt, brand manager for Cherry Vimto, says: When we commissioned the research we knew proms were becoming a big deal for teenagers, but for them to be named the single most important event of the school year shows prom fever has well and truly arrived in the UK.
To ensure that teenagers enjoy their final school years and experience a prom to remember, Cherry Vimto has launched http://www.cherryprom.co.uk with style tips, competitions, cocktails and more.
Victoria Ward, one of the UK's leading commentators on high school proms and founder of http://www.promroyalty.com, adds: We've seen the popularity of proms soar over the last few years and it's not hard to see why! Prom night gives prom-goers an opportunity to experience the celebrity life we all dream about, fabulous clothes, professional hair and make up and a red carpet entrance.
Cherry Vimto commissioned the survey by Opinion Matters to find out what is making teenagers tick this summer to coincide with the launch of the new cool, fruity drink with a tasty berry twist.
The price tag on a prom
Prom item Average Girls Boys Outfit GBP 149 GBP 163 GBP 127 Shoes GBP 64 GBP 67 GBP 63 Transport GBP 76 GBP 69 GBP 88 Flowers GBP 38 GBP 35 GBP 42 Beauty / grooming GBP 60 GBP 61 GBP 59 Accessories GBP 66 GBP 59 GBP 78 Total GBP 453 GBP 454 GBP 457
Note to Editors:
A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
SOURCE: Cherry Vimto
CONTACT: Media enquiries: Deborah Clark or Jennifer Birtles at Fido PR,+44(0)161-274-3311 or Deborah@trustfido.co.uk / jen@trustfido.co.uk
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