There may be a new explanation for why fad diets tend to cluster in pockets - and it may help companies spend their marketing money a little smarter also.

Many of us have asked ourselves in the past few days: can you really falsely remember something as significant as being in a helicopter that was shot down?

And many of us probably think “No way,” and quickly conclude that NBC news anchor Brian Williams invented this story to embellish his public image as a news anchor who put his life in danger.

But before condemning Brian Williams as a narcissistic liar, let’s take a closer look at what memory research has to say about false memories and memories of traumatic experiences. This work suggests it’s plausible that Williams is truthfully describing what he remembers.

Yin and yang or two peas in a pod? Shutterstock

Relationships are often interpreted as the outcome of an exchange of goods and services.

Common knowledge says that the sexes want different things from a partner.

These preferences are often reduced to shallow, one-dimensional demands – beauty for men and resources for women. “Opposites attract,” they say. No one asks, “Why did that beautiful, young woman marry that old, old man?” because they already know the answer. He had something she wanted and she had something he wanted.

Photo by sis

Take care lovers, wherever you are, as Valentine’s Day is soon upon us. Whether you’re in a relationship or want to be in a relationship, research over a number of years shows that February 14 can be a day of broken hearts and broken wallets.

If you are not inclined to be faithful and your partner is not buying into your claim of sex addiction, psychologists may have a better alternative: genetics.

They made their determination by analyzing individual attitudes relating to non-committed sex and the length of the ring finger compared to the index finger. The questions were for 575 North American and British people about non-committed sex. The psychologists then measured photocopies of the right hands of 1,314 British people.
What happens when people in one political party in America are presented with science that doesn't align with their political views? The same thing that happens in the other party. They rationalize why it isn't valid science.

Despite claims by liberals that they hold some special acceptance of science - the same thing conservatives claimed until the 2000s - a new study has found it isn't the case when the science issue is political. It's no secret that conservatives are less likely to accept evolution and climate change science, science media has talked about it for over a decade. Yet science media doesn't note that anti-agriculture, anti-medicine and anti-energy views correspond to liberal voting, even though the public recognizes it. 
Magicians have delighted audiences for centuries with magic tricks. What is little known is that they subtly influence decisions. A master like Apollo Robbins can even tell you what he is going to do and you still won't know he is doing it.

Yet there has been little systematic study of the psychological factors that make magic tricks work. A team of Canadian researchers has combined magic and psychology to demonstrate how certain contextual factors can sway the decisions people make, even though they may feel that they are choosing freely.
If you are insecure or craving attention and need to feel better about yourself, chances are Facebook is your friend, according to surveys done by psychologists.

According to analysis of two surveys of nearly 600 people ages 18-83, people who are generally insecure in their relationships are more actively engaged on the social media site. They are frequently posting on walls, commenting, updating their status or "liking" something in hopes of getting attention. That leads the psychologists to conclude there are two kinds of insecure people who rely on Facebook: people who are higher in attachment anxiety and people who are higher in extraversion. 

Distraught Seattle Seahawks fans after their team lost the Super Bowl. Jason Redmond/Reuters

By David G. Myers, Hope College