Data mining is nothing new but a group of former math majors who started an online dating site think the maths can tell them something about people.
The founders of OkCupid
say it can - they claim 7 million visitors per month and every six weeks,the writers create a blog posting there they sort members' online interactions and then make dating suggestions based on the results.
"It's our version of an advice column," says Sam Yagan, OkCupid's chief executive. "We love the fact that our own data tell us what works on a date."