If you're in the life sciences, you have like heard of The Scientist
. After 25 years of making a go of it, they announced they are closing the doors.
It's a tough market out there, as we can attest. If we had 2008 advertising rates and 2011 traffic, we would be making pretty darn good money. I have no idea how companies with expensive midtown Manhattan offices do it. Well, they have a sales force and we don't, and multiple publications. But you get the idea. It's always a difficult market for science; Henry Donahue, former CEO of Discover, once said to me over coffee, "I think media buyers went into that business because they hate science."