It is 5 years since the potential of social media was considered limitless. Not only was social media revolutionary, but it was literally capable of bringing about revolutions such as the uprisings of the “Arab Spring
”. There was no part of our social lives that platforms like Facebook, Twitter and LinkedIn could not change. Concepts like having a “social graph
” became generally understood, as was the ability of those graphs to determine what we bought, how we felt, who our friends were and where we would work.