(Dr.) Greg Homer (real name), a representative of Stroma Medical, a California equipment company, claims his new "Lumineyes" treatment could be an alternative to colored contact lenses. The treatment uses a laser to remove melanin from the upper layer of the iris, leaving the blue color free to replace it within two to three weeks of the procedure. But the process is irreversible. In brown eyes, melanin is located at the front of their eye. whereas in blue eyes it is concentrated at the back of the iris, resulting in reflection of shorter wavelengths of light.

Earlier in the day, Dr. Homer 'tweeted' that he wanted to replace Dan Castellaneta on the popular TV show "The Simpsons", but his tweet went unread by anyone. "I have had it with the Twitter", he noted.