If only there were a field that examines the spiritual, therapeutic and psychological aspects of human-nature relationships, I'd abandon my graduate studies in Theoretical Phys Ed and embrace this new discipline instead.

Luckily, there is. For those of you dumb enough to have spent $80,000 for a two-year program in Environmental Journalism at Columbia but now can't (they closed it - even unlimited student loans reached a gullible student limit), Ecopsychology is here.

Null results are important in science, but that doesn't mean scientists want other people to see theirs. The reason is obvious: competition.  If one group has a null result and another group is working on something similar, they potentially give the competitor a shortcut by publishing a negative result.

So it goes in just about every field. The food industry has its own null results, but they can be a lot more expensive.  The failure rate of new product launches is a shocking (to outsiders) 50%. It seems shocking because these are experts, armed with expensive demographic analyses and psychological information on the marketplace. They should know what people want.